Rockset Announces ETL Integrations
November 02, 2021

Rockset announced partner integrations with reverse ETL platforms Census, Hightouch and Omnata.

With these integrations, real-time customer insights from Rockset can be seamlessly consumed in everyday business tools, empowering sales, marketing and support teams to get a 360 degree view of their customer and deliver more personalized customer experiences.

As companies modernize their data infrastructure they are standardizing on cloud-native, SQL-based solutions and demanding real-time capabilities - leading to the rise of the modern real-time data stack for operational analytics. Traditionally, warehouses were the central hub for customer data, however modern digital organizations now have access to real-time user activity, which can enable them to send hyper-personalized emails at the right time and trigger better sales interactions with product qualified leads based on their usage. As a result, sales, marketing and support teams are increasingly demanding access to real-time insights which they prefer to consume directly in their SaaS applications.

Rockset, the real-time analytics database, automatically indexes all fields in a Converged Index™, delivering fast SQL analytics on fresh data. Unlike a warehouse, Rockset enables real-time search, aggregations and joins across various historical and streaming data sources including customer activity as-it-happens. Reverse ETL technology has emerged to solve the last mile challenge of putting operational analytics directly in the hands of business users, by offering a broad range of out of the box connectors from analytical databases like Rockset to popular enterprise applications like Salesforce, Hubspot, Zendesk, Slack and others. This allows data teams to deliver on the promise of operational analytics by consuming important customer data from their analytical database right in their frontline applications for real-time insights across the business. For example, customer success and operations teams can identify at-risk customers by surfacing product usage data in a CRM. Or marketing teams can build hyper-personalized marketing campaigns by merging product, support and sales data to power customer segmentation that triggers timely sales interactions.

“We now live in the era of real-time business observability. Our customers choose Rockset for real-time operational analytics because they want to trigger immediate actions that increase revenue and mitigate risk,” said Venkat Venkataramani, Co-Founder and CEO of Rockset. “With these new reverse ETL integrations, our customers can unify customer data in Rockset and easily sync it to any app to truly democratize access to real-time insights. Reverse ETL solutions are becoming a core part of the modern real-time data stack and we are thrilled to work with the leaders in the space - Census, Hightouch and Omnata.

With these reverse ETL integrations, Rockset works seamlessly to deliver real-time insights and analysis to leading business applications. Additional benefits include:

- Continuously ingest and transform customer data from multiple data sources

- Use standard SQL queries to build single view of customer

- Automatically convert data fields into compatible destination types for different SaaS applications

- Schedule syncs at arbitrary frequency, including real-time sync

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