Couchbase announced a broad range of enhancements to its Database-as-a-Service Couchbase Capella™.
Rockset announced partner integrations with reverse ETL platforms Census, Hightouch and Omnata.
With these integrations, real-time customer insights from Rockset can be seamlessly consumed in everyday business tools, empowering sales, marketing and support teams to get a 360 degree view of their customer and deliver more personalized customer experiences.
As companies modernize their data infrastructure they are standardizing on cloud-native, SQL-based solutions and demanding real-time capabilities - leading to the rise of the modern real-time data stack for operational analytics. Traditionally, warehouses were the central hub for customer data, however modern digital organizations now have access to real-time user activity, which can enable them to send hyper-personalized emails at the right time and trigger better sales interactions with product qualified leads based on their usage. As a result, sales, marketing and support teams are increasingly demanding access to real-time insights which they prefer to consume directly in their SaaS applications.
Rockset, the real-time analytics database, automatically indexes all fields in a Converged Index™, delivering fast SQL analytics on fresh data. Unlike a warehouse, Rockset enables real-time search, aggregations and joins across various historical and streaming data sources including customer activity as-it-happens. Reverse ETL technology has emerged to solve the last mile challenge of putting operational analytics directly in the hands of business users, by offering a broad range of out of the box connectors from analytical databases like Rockset to popular enterprise applications like Salesforce, Hubspot, Zendesk, Slack and others. This allows data teams to deliver on the promise of operational analytics by consuming important customer data from their analytical database right in their frontline applications for real-time insights across the business. For example, customer success and operations teams can identify at-risk customers by surfacing product usage data in a CRM. Or marketing teams can build hyper-personalized marketing campaigns by merging product, support and sales data to power customer segmentation that triggers timely sales interactions.
“We now live in the era of real-time business observability. Our customers choose Rockset for real-time operational analytics because they want to trigger immediate actions that increase revenue and mitigate risk,” said Venkat Venkataramani, Co-Founder and CEO of Rockset. “With these new reverse ETL integrations, our customers can unify customer data in Rockset and easily sync it to any app to truly democratize access to real-time insights. Reverse ETL solutions are becoming a core part of the modern real-time data stack and we are thrilled to work with the leaders in the space - Census, Hightouch and Omnata.
With these reverse ETL integrations, Rockset works seamlessly to deliver real-time insights and analysis to leading business applications. Additional benefits include:
- Continuously ingest and transform customer data from multiple data sources
- Use standard SQL queries to build single view of customer
- Automatically convert data fields into compatible destination types for different SaaS applications
- Schedule syncs at arbitrary frequency, including real-time sync
Industry News
Remote.It release of Docker Network Jumpbox to enable zero trust container access for Remote.It users.
Platformatic launched a suite of new enterprise-grade products that can be self-hosted on-prem, in a private cloud, or on Platformatic’s managed cloud service:
Parasoft announced the release of C/C++test 2023.1 with complete support of MISRA C 2023 and MISRA C 2012 with Amendment 4.
Rezilion announced the release of its new Smart Fix feature in the Rezilion platform, which offers critical guidance so users can understand the most strategic, not just the most recent, upgrade to fix vulnerable components.
Zesty has partnered with skyPurple Cloud, the public cloud operations specialists for enterprises.
With Zesty, skyPurple Cloud's customers have already reduced their average monthly EC2 Linux On-Demand costs by 44% on AWS.
Red Hat announced Red Hat Trusted Software Supply Chain, a solution that enhances resilience to software supply chain vulnerabilities.
Mirantis announced Lens Control Center, to enable large businesses to centrally manage Lens Pro deployments by standardizing configurations, consolidating billing, and enabling control over outbound network connections for greater security.
Red Hat announced new capabilities for Red Hat OpenShift AI.
Pipedrive announced the launch of Developer Hub, a centralized online app development platform for technology partners and developers.
Delinea announced the latest version of Cloud Suite, part of its Server PAM solution, which provides privileged access to and authorization for servers.
Red Hat announced Red Hat Service Interconnect, simplifying application connectivity and security across platforms, clusters and clouds.
Teleport announced Teleport 13, the latest version of its Teleport Access Platform to enhance security and reduce operational overhead for DevOps teams responsible for securing cloud infrastructure.
Kasten by Veeam announced the release of its new Kasten K10 V6.0 Kubernetes data protection platform.
Red Hat announced Red Hat Developer Hub, an enterprise-grade, unified and open portal designed to streamline the development process through a supported and opinionated framework.