PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets DEVOPSdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

October 22, 2018

Embracing DevOps at enterprise scale requires a seismic shift in the way an organization plans, builds, tests, releases, and manages applications. Here are four ways to ensure your enterprise DevOps transformation is a success ...

October 18, 2018

Are applications teams prepared to manage the chaos arising from an ever-growing landscape of heterogeneous deployment types? A recent survey of application and operations professionals sought to better understand how the industry is shifting and what the future of DevOps might look like. Here is what the survey uncovered ...

October 16, 2018

More than half of organizations have a dedicated DevOps team to help them better implement agile strategies, accelerate release cycles and ensure continuous development. However, databases have a habit of holding DevOps back ...

October 15, 2018

Test Environment Management can save organizations close to $10,000 for each release, yet only four percent of large enterprises have fully integrated TEM processes into organizational DNA, according to the 2018 Test Environment Management Survey released by EMA and Plutora ...

October 11, 2018

Agile is indeed expanding across the enterprise and there was a significant jump from last year to this year in the percentage of respondents who indicated that all or almost all of their teams were agile, according to the State of Agile 2018 report from CollabNet ...

October 09, 2018

Adopting a modern application architecture is critical to business success and a significant driver of profit growth in today’s digital economy, according to the results of a global survey of IT and business executives released by CA Technologies and conducted by Frost & Sullivan ...

October 04, 2018

How do you integrate tools to enable shift-left performance? The following tools will simplify maintenance, can be managed in a centralized way, and provide an easy-to-use UI to comprehend results ...

October 03, 2018

Focusing at the API layer of an application can help enable a scalable testing practice that can be efficiently executed as part of an accelerated delivery process, and is a practice that can be adopted and enabled at the earliest possible stages of development — truly shifting left functional testing. But what about performance testing? How do we enable the shift left of nonfunctional testing? Here, we explore what this means and how to enable it in your organization ...

October 01, 2018

As businesses look to capitalize on the benefits offered by the cloud, we've seen the rise of the DevOps practice which, in common with the cloud, offers businesses the advantages of greater agility, speed, quality and efficiency. However, achieving this agility requires end-to-end visibility based on continuous monitoring of the developed applications as part of the software development life cycle ...

September 27, 2018

Imagine that you are tasked with architecting a mission-critical cloud application. Or migrating an on-premise app to the cloud. You may ask yourself, "how do the cloud savvy companies like Airbnb, Adobe, SalesForce, etc. build and manage their modern applications?" ...

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