PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets DEVOPSdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

January 22, 2019

In 2019, competitive disruption will drive remaining laggards to a DevOps boiling point. As the industry moves to the plateau of productivity with DevOps automation and standard tooling, laggard executives will reach a management crisis point that will force actions ...

January 17, 2019

To better align business and IT objectives, enterprise organizations should focus on the core "problems" that individual business units face today in driving out real consumer value. Until the roadblocks and inhibitors — and, ultimately, the resultant technical debt — are removed from the equation, large enterprise organizations will continue struggling to succeed ...

January 16, 2019

Technical debt is what results when legacy platforms or highly integrated and dependent systems and processes inhibit large enterprise organizations from meeting the needs of internal business stakeholders. In many cases, the core objectives that drive real, monetizable business value are not aligned to the esoteric IT goals of "automation" and "Agile development." This creates a fundamental disconnect between business and IT ...

January 14, 2019

Budget season is an important time of the year for businesses because it gives senior IT and security leaders time to reflect on what went right this year and what initiatives need to be given priority in the new year. Recent research from Threat Stack shows security budgets are expected to increase by 19 percent over the next two years, but business leaders are still facing challenges determining where to allocate this budget in the face of rapidly evolving infrastructure ...

January 10, 2019

As organizations of all sizes are embracing hybrid and multi-cloud infrastructures, they are experiencing the many benefits of a more agile, distributed and high-speed environment where new applications and services can be built and delivered in days and weeks, rather than months and years. But as the adoption of these next generation architectures continues to grow, so do the complexities of securing the cloud workloads running on them ...

January 09, 2019

DEVOPSdigest invited DevOps experts for their predictions on how DevOps and related technologies will evolve and impact business in 2019. Part 9, the final installment, covers microservices, containers and APIs ...

January 08, 2019

DEVOPSdigest invited DevOps experts for their predictions on how DevOps and related technologies will evolve and impact business in 2019. Part 8, covers microservices and containers ...

January 07, 2019

DEVOPSdigest invited DevOps experts for their predictions on how DevOps and related technologies will evolve and impact business in 2019. Part 7, covers the Cloud ...

December 20, 2018

DEVOPSdigest invited DevOps experts for their predictions on how DevOps and related technologies will evolve and impact business in 2019. Part 6, covers DevOps Analytics, including AI and Machine Learning ...

December 19, 2018

DEVOPSdigest invited DevOps experts for their predictions on how DevOps and related technologies will evolve and impact business in 2019. Part 5 is all about testing ...

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