Infrastructure as Code (IAC): A Competitive Edge for Product Teams
January 29, 2025

Laura Kennedy
SmartBear

Infrastructure as Code (IAC) is rewriting the rulebook for IT management, replacing manual processes with code-driven precision and unlocking a new era of efficiency and scalability.

By defining infrastructure in a code base, often stored in repositories like GitHub, IAC enables teams to set up environments that are consistent, predictable, and easily adjustable. This isn't just a tool for DevOps teams; it's a strategic enabler for product teams, ensuring smoother operations, fewer bottlenecks and risk, and greater flexibility in releasing higher-quality software faster that adapts to customer needs.

For companies using technology, adopting IAC isn't just an option — while not easy, it's the right thing to do. It reduces reliance on individual expertise, de-risks operations, and brings significant cost savings. More importantly, it aligns with the priorities of product teams: delivering value to customers quickly and with confidence.

IAC Empowers Product Teams to Deliver More, Faster

One of the greatest advantages of IAC is its ability to create environments that are structurally identical across development, integration, and production stages. This consistency minimizes infrastructure issues by standardizing configurations, ensuring that moving code between environments is seamless and reducing errors and unpredictability. It also addresses the challenge of key-person risk, as infrastructure knowledge is codified and shared within a codebase, eliminating reliance on just one key individual.

IAC also significantly improves testing efficiency. By maintaining consistent datasets across environments, teams can test new features and fixes in conditions that closely resemble production, saving time and improving accuracy. Having the same data across development and integration environments enables quick testing without the need to reset logins or datasets, providing deeper insight into how new code interacts with existing systems and ultimately streamlining the development process.

The Secret to Faster Releases, Better Quality

In today's fast-paced software landscape, moving quickly is essential — but rushing at the expense of quality inevitably leads to costly mistakes. IAC strikes the right balance by enabling rapid deployment, where automated environments allow bug fixes or feature updates to move from testing to production in hours rather than weeks. At the same time, IAC ensures high quality through automated testing within CI/CD pipelines, providing thorough validation and allowing teams to maintain quality even as they accelerate their workflows.

In a case where a high-traffic e-commerce platform achieved 99.9% uptime during a major sales event, using IAC, the team confidently rolled out updates, knowing their standardized infrastructure would prevent disruptions. When a massive security incident affected Amazon Web Services (AWS), organizations using IAC were able to quickly patch vulnerabilities across environments. This capability to pivot and respond to critical issues in minutes is invaluable, minimizing customer impact and restoring trust.

Overcoming Challenges for Potential Big Wins

Adopting IAC isn't without challenges. It requires investment, both in time and resources, as teams transition from traditional methods. The shift to IAC can generate initial excitement among engineers who feel liberated to take ownership of releases and reduce dependencies. However, the journey requires collaboration and buy-in from across the organization — not just from DevOps teams.

Product teams, in particular, stand to gain significantly from IAC, empowering them to be more agile in responding to customer feedback, save time by automating repetitive infrastructure tasks, and maintain high standards of security. The ability to respond quickly to audits or incidents, such as major security vulnerabilities, is especially critical today.

The Case for IAC in Product Teams

IAC is more than a tool — it's a competitive advantage. For product teams, it opens up avenues to deliver faster, higher-quality releases while reducing frustrations and dependencies. By improving predictability, accelerating time-to-market, and instilling confidence in both teams and customers, IAC isn't just for DevOps — it's a win for everyone involved.

Transitioning to IAC may require effort, but the benefits — better collaboration, smoother operations, and more satisfied customers — make it a path worth pursuing. By investing in IAC, we're not just improving our processes, we're creating better outcomes for our customers and our business.

Laura Kennedy is Sr. Manager, Product Management, at SmartBear
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