BizDevOps: Solving the Digital Dilemma for Transformational Success
November 29, 2017

Jeanne Morain
iSpeak Cloud

Companies today face a digital dilemma. How can they understand and discern if their approach to transforming their company to meet today's digital consumer is the right one?

This dilemma is particularly challenging when they are being bombarded with bits and pieces of information that may or may not even apply to digital transformation let alone their specific situation. Executives' email inboxes are inundated with thousands of marketing emails that may even misstate the real drivers for transformation or how a particularly technology will or will not suit their company's needs.

BizDevOps and Digital Transformation have fallen by the wayside of Cloud and other washed out but critical terms in our vernacular. If we are not careful they will face the same fate as Business Service Management or other industry initiatives that were cut short and never fully realized because of confusion around the problem being solved and for whom. These terms are not just marketing-speak, but real concepts created to solve the silo issues that exist between the business and IT ... issues that have led to billions of dollars in shelfware and the emergence of formalized Shadow IT.

BizDevOps and Digital Transformation are NOT the Same

When you search for BizDevOps, many sites state that it is Digital Transformation. Those companies obviously have not worked with C-Level executives or boards of directors. Digital Transformation is about transforming your business as a whole to address the needs of today's digital buyer.

That is not to say that software is the only solution for all companies. As Aaron Amendolia from the NFL stated in my latest book – if the internet went down that does not mean the NFL would cancel the Super Bowl.

BizDevOps is not a new concept but a new term for including those that use the products and sign the checks in design, development and implementation of technology solutions. Digital Transformation encompasses BizDevOps but is not bound or driven by it. It is the other way around. However, BizDevOps is critical for the technology aspects of companies' products and services to be designed to meet customers' needs in an agile, compliant and cost efficient way.

Simply put, BizDevOps is ensuring that as technologists we are actually following the original vision of agile – involving the customer early and often in our approach. Whereas Digital Transformation should be about streamlining people and processes, BizDevOps should be about turning the vision into reality.

"DevOps needs to evolve to include the business. Business representatives should be embedded in the development process for the solutions they request, and in some cases even enabled to create their own apps via low-code platforms or other tools," stated Jamie MacQuarrie, co-founder of Appivo. "Given the rate at which app backlogs are growing, this shift is necessary to enable the technologists to focus on the critical applications. Finding new ways to empower the business is critical to the migration to a more agile and business-focused process; to DevOps in general."

BizDevOps is Needed to Break Siloes Preventing Success

Why? We have hit the tip of the iceberg of Digital Transformation. There is no one stop shop, all encompassing solution or technology that will automagically fix your transformation efforts. Given so few have claimed success internally let alone externally in this area we should think less about the empirical data from surveys. Why are we focused on what we think it will be like versus those that have already tried it, failed, refactored and succeeded?

We should focus on top performers that have bridged the gap and achieved some modicum of success. Companies that have changed they way they define, deliver, and engage solutions within both their customer and employee base. The real winners are not fighting the business or claiming shadow IT. They are gladly empowering them by shifting architecture and development resources under business leaders and integrating business processes within operations.

Transformation at any level is hard and failure always comes before success (even in the dictionary). Like children, each company's challenges will be unique in some aspects and similar in others. What is different though, is that new business models and types of companies may force you to look at companies not just in your industry but at those with a similar business model.

Every time I sit through a presentation comparing AirBNB and Marriott – I cringe. Why? Their overhead, business model and to some extent buyer are very different. Children, even twins can be very different with different needs although they come from the same family or origins. These two room providers are just that – paternal twins with very different needs, overhead and expertise. The processes and technologies they both have adopted, adapted or created were done so based on their unique models. To say one needs to be more like the other is like telling a child they need to lose weight or change their eye color to be more like their non-identical twin – nonsensical and a disservice.

During many of the CIO conferences, workshops, and events I have led or participated in, I have seen a common thread. A gap between transformation vision and execution reality. Digital Transformation encompasses more than just changing the processes and implementation methodology around technology. It encompasses the entire business, how it consumes technology and automation from a user perspective. The user could be the company's customers, employees (both in technology and outside of it), and affiliates/partners.

The subsequent series of blogs on DEVOPSdigest will take a deeper dive into the 3 areas that are needed to implement a strategy for BizDevOps that supports (not supplants or competes with) the company's overarching digital transformation vision and strategy. Each part in the series will dive deeper into the 3 primary challenging areas: people, process, and technology. The first article will focus on people aspect first because you can have the best process and technology in the world but if no one is following it – transformation will fail.

Jeanne Morain is an Author/Strategist with iSpeak Cloud

The Latest

December 11, 2018

Companies expect increased reliance on Cloud Native Applications (CNAs), however security concerns could prove to be a major obstacle, according to The State of Cloud Native Security ...

December 06, 2018

The general consensus tends to be that in the world of agile and DevOps, ITSM teams are increasingly being left behind. But the truth is, in more forward-thinking IT organizations, this isn’t the case. The fact is that ITSM is playing, or at least should play, a growing role in support of agile and DevOps initiatives. But this role still remains limited due to the fact that DevOps teams, and their management, are (more often than not) leaving them out as a tool of choice ...

December 05, 2018

The industry is revealing increasingly optimistic attitudes towards mainframes, with 93% of executives and 92% of all respondents viewing the mainframe as a strong long-term platform – the highest level in five years – according to the 2018 Mainframe Research Report from BMC ...

December 03, 2018

ActiveState surveyed developers and programmers in 92 countries to better understand their pain points and assess how businesses can better work with their organizations. The survey results establish a starting point for understanding the challenges that coders confront when working with open source runtimes ...

November 29, 2018

Organizations with established DevSecOps programs and practices greatly outperform their peers in how quickly they address flaws. The most active DevSecOps programs fix flaws more than 11.5 times faster than the typical organization, due to ongoing security checks during continuous delivery of software builds, largely the result of increased code scanning, according the latest State of Software Security (SOSS) report from CA Veracode ..

November 27, 2018

The push to make banking products digitally ready (and very quickly) has spurred the old “buy vs. build” debate in bank IT departments: Should we build our own software from scratch in-house? Or do we buy off-the-shelf solutions from third-parties? And while this dichotomy may have been a suitable mentality years ago at the start of the digital transformation revolution in banking, it simply no longer fits with the reality of today's more complex development landscape ...

November 26, 2018

With the rise of next-generation technologies, businesses have access to more data than ever, creating opportunities to develop new channels for revenue. Contributing to the increase in data is a growing reliance on the external supply chain. However, with the influx of data comes the necessity to understand the entire third-party ecosystem; its benefits and risks. Some of the most devastating breaches have been attributed to a third party ...

November 20, 2018

In today's digital economy, monitoring is a must. Your customers must be able to access your website and your apps, interact, purchase — and monitoring is one way to make sure this keeps happening. But the first question has to be: What should be monitored? With this in mind, APMdigest asked experts from across the IT industry for their opinions on what IT departments should be monitoring to ensure digital performance ...

November 19, 2018

Software developers and security teams have a well-known antagonistic relationship. Dev teams often feel plagued by the restrictive security standards placed on them by security teams that inhibit their ability to rapidly write applications, while security teams view developers as one of the biggest threats with which they have to grapple. There are three core challenges that must be addressed in order for security and DevOps to be in lockstep ...

November 15, 2018

Serverless infrastructure environments are set to become the dominant paradigm for enterprise technology deployments, according to a new report — Why the Fuss About Serverless? — released by Leading Edge Forum ...

Share this