DEVOPSdigest

Amplitude announced Web Experimentation – a new product that makes it easy for product managers, marketers, and growth leaders to A/B test and personalize web experiences.

With visual editing and point-and-click interaction, Web Experimentation reduces the need for engineering support and accelerates testing.

With Web Experimentation, Amplitude now offers a self-serve way to easily run A/B tests. This enables teams to drive better conversion without compromising page performance. With step-by-step guidance, teams can modify the page, add targeting options, and start their experiment in a few clicks. And this isn't just for simple test cases. Amplitude's high-performance infrastructure provides advanced statistics that scale to meet every customer's needs. This gives teams of all sizes the confidence to run complex experiments without wasting engineering resources.

"Change is the only constant in technology. As a result, teams have to be ready to move faster than ever," said Francois Ajenstat, chief product officer at Amplitude. "We want to help anyone embrace experimentation without slowing them down. That's why we created a powerful Web Experimentation product that's easy to adopt, use, and scale. Now, anyone can run effective experiments that lead to better conversion and drive growth."

Amplitude Web Experimentation is the latest addition to the company’s integrated digital analytics platform, which helps companies everywhere build better digital products and experiences. Amplitude's platform offers Analytics, Session Replay, Feature Experimentation, and CDP.

Highlights of the new product include:

- Visual experiment editor: Use clicks, not code, to run experiments directly on top of your website or single-page app (SPA).

- Guided user experience: Get step-by-step help to set up your A/B tests correctly every time.

- High-performance infrastructure: Eliminate screen flicker and customize your tests with built-in statistical algorithms like sequential testing, CUPED, and multi-armed bandits.

- Custom code editor: With minimal engineering help, teams can use blocks of JavaScript, CSS, and HTML in their variants to test modals, banners, page layouts, and more.

- Insight-driven experiments: Drive better personalization and conversion rates by combining customer insights with targeted A/B testing.

These capabilities are available today for all customers and included for free in the Starter plan.