Why Do Users Abandon Your Apps?
June 06, 2017

Ayal Zylberman
QualiTest Group

Today's app development landscape is competitive and expensive. Thousands of apps are released each month, and user acquisition and retention are costing app developers millions. User abandonment is one of the main battles of every app developer — as every lost user means another wasted investment.

What do these investments look like today? The cost for each install facing app developers averages $2.00. The cost per loyal user, on the other hand, defined as users who have opened an app more than three times since downloading, ranges from $2.50 to more than $4.00 at times.

According to a recent QualiTest survey, 88 percent of app users abandon apps due to finding bugs and glitches. If we consider the cost per install, an app with 500,000 users means an investment of $1 million — and it also means a potential loss of $880,000 plus future revenue from those users, all because of bugs not found during the development phase.

The recent survey also revealed that users notice bugs in their apps constantly, and are willing to stop using an app the moment they experience a bug, as well as altogether when their user experience is affected negatively.

■ Nearly 8 in every 10 users notice glitches and bugs in the apps that they use.

■ Over 50 percent of users indicated that they would abandon an app completely if they experienced one or more bugs per day.

■ Nearly 40 percent of users indicated that they were likely to close out of an app if they experience a bug.

Here are some more insights found in QualiTest's App Abandonment Survey that will help app developers maximize daily active users, prevent avoidable lost ones, and minimize the part of their investment gone to waste:

■ Only 12 percent of respondents indicated that they would not abandon an app altogether based on bugs or glitches.

■ 51 percent of users indicated that they would abandon an app completely if they experienced one or more bugs per day, and the group most willing to abandon an app completely, men between the ages of 25 and 44, indicated that 63% of them would completely abandon an app if they experienced a few glitches each month.

■ Nearly 40 percent of users indicated that they were likely or extremely likely to close out of an app the moment they experience a bug. Developers of apps with older user bases should also note that respondents between the ages of 35 and 54 were more likely to close out of an app after experiencing a bug than younger respondents, those between 18 and 34.

■ Nearly 8 in every 10 users notice glitches and bugs in the apps that they use, and 3 in 10 indicated that they notice glitches and bugs one or more times each week.

The survey, conducted in April 2017, was jointly carried out with Google Consumer Surveys based on a representative sample of more than 1,000 respondents from the United States between the ages of 18 and 54.

Ayal Zylberman is CEO and Founder of QualiTest Group

The Latest

October 22, 2018

Embracing DevOps at enterprise scale requires a seismic shift in the way an organization plans, builds, tests, releases, and manages applications. Here are four ways to ensure your enterprise DevOps transformation is a success ...

October 18, 2018

Are applications teams prepared to manage the chaos arising from an ever-growing landscape of heterogeneous deployment types? A recent survey of application and operations professionals sought to better understand how the industry is shifting and what the future of DevOps might look like. Here is what the survey uncovered ...

October 16, 2018

More than half of organizations have a dedicated DevOps team to help them better implement agile strategies, accelerate release cycles and ensure continuous development. However, databases have a habit of holding DevOps back ...

October 15, 2018

Test Environment Management can save organizations close to $10,000 for each release, yet only four percent of large enterprises have fully integrated TEM processes into organizational DNA, according to the 2018 Test Environment Management Survey released by EMA and Plutora ...

October 11, 2018

Agile is indeed expanding across the enterprise and there was a significant jump from last year to this year in the percentage of respondents who indicated that all or almost all of their teams were agile, according to the State of Agile 2018 report from CollabNet ...

October 09, 2018

Adopting a modern application architecture is critical to business success and a significant driver of profit growth in today’s digital economy, according to the results of a global survey of IT and business executives released by CA Technologies and conducted by Frost & Sullivan ...

October 04, 2018

How do you integrate tools to enable shift-left performance? The following tools will simplify maintenance, can be managed in a centralized way, and provide an easy-to-use UI to comprehend results ...

October 03, 2018

Focusing at the API layer of an application can help enable a scalable testing practice that can be efficiently executed as part of an accelerated delivery process, and is a practice that can be adopted and enabled at the earliest possible stages of development — truly shifting left functional testing. But what about performance testing? How do we enable the shift left of nonfunctional testing? Here, we explore what this means and how to enable it in your organization ...

October 01, 2018

As businesses look to capitalize on the benefits offered by the cloud, we've seen the rise of the DevOps practice which, in common with the cloud, offers businesses the advantages of greater agility, speed, quality and efficiency. However, achieving this agility requires end-to-end visibility based on continuous monitoring of the developed applications as part of the software development life cycle ...

September 27, 2018

Imagine that you are tasked with architecting a mission-critical cloud application. Or migrating an on-premise app to the cloud. You may ask yourself, "how do the cloud savvy companies like Airbnb, Adobe, SalesForce, etc. build and manage their modern applications?" ...

Share this