Staying Ahead of the Game with Quality Engineering
October 03, 2023

Jori Ramakers

Ensuring a positive digital experience has never been more important than it is today. Across all industries — from healthcare to banking to business — shifting customer expectations, and an increasingly rapid pace of innovation, are driving organizations to accelerate their digital capabilities.

Despite the push for digital transformation, a recent study found that many are experiencing challenges maintaining quality when building, deploying, and operating their applications, with testing reported as the primary bottleneck to delivering apps.

Further, according to Forrester's 2021 report, 54% of respondents say that they struggle to keep up with ever-changing customer demands and 49% of respondents say that their company has lost revenue due to poor digital CX (including quality).

To meet this changing landscape, organizations must adopt platforms and applications to operate more efficiently and serve customers more effectively. The solution? Quality engineering (QE).

Quality engineering plays a pivotal role in helping companies not only keep up but innovate faster, deliver high-quality products and services, outperform competitors, and exceed customer expectations.

In today's dynamic digital landscape, organizations need a method of software development that allows them to anticipate and stay ahead of customer demand. With an end-to-end perspective, quality engineering ensures every step of the software engineering and delivery process — including web, desktop, mobile, APIs and more — is performing to the best of its ability.

In particular, quality engineering can help organizations keep up with digital transformation in five key ways:

1. Fosters innovation by streamlining processes

Quality engineering involves a thorough examination of existing processes to identify inefficiencies, bottlenecks, and areas of improvement. When these pain points are identified, teams are able to make changes that streamline and optimize any areas that are lagging, create more efficient processes, and ultimately, spend more time focusing on more complex and innovative tasks.

Similarly, think of quality engineering as a trial-and-error process. When something isn't working, it's revisited and reworked until it operates according to plan. Sometimes teams have to get creative with solutions which, in turn, fosters overarching innovation.

2. Ensures compliance

For many industries, regulatory compliance is not only essential, but critical to staying afloat. When an end-to-end quality engineering process is implemented, products and services are better able to meet all necessary regulations and standards which, in turn, reduces the risk of fines, legal issues, and reputational damage.

3. Lowers cost and improves the bottom line

Investing in quality engineering can lead to long-term cost savings. As technology progresses and becomes more complex, quality engineering helps to improve process efficiency and address the app errors and defects that are costing companies money. With quality engineering, companies can reduce waste, minimize recalls and warranty costs, and optimize resource allocation to ultimately improve the bottom line.

4. Reduces risk

In a rapidly changing digital landscape, there are inherent risks associated with new technologies and complex systems — like security and privacy concerns, potential dependencies, regulatory challenges, and human error. Quality engineering helps companies assess and mitigate these risks through rigorous testing, security measures, and risk analysis, safeguarding their reputation and customer trust.

5. Helps exceed customer expectations

More than anything else, quality engineering focuses on meeting customer needs and ensuring that products and services are of the highest quality. By regularly reviewing processes, gathering feedback, and implementing corrective actions, quality engineering ensures customers are getting the best possible product and companies are staying at the forefront of their industry.

In addition to the five benefits listed above, combining quality engineering efforts with artificial intelligence (AI) can also help teams move quicker and streamline processes in an ever-changing digital world. AI allows companies to gain deeper visibility into testing and the software development lifecycle, expedites the tedious aspects of engineering, and helps to create more accurate and more powerful solutions.

Navigating a Digital-First World with Quality Engineering

In this dynamic and fast-paced environment, businesses must consistently deliver high-quality products and services to meet customer expectations and maintain a competitive edge. As organizations navigate this rapidly changing digital landscape, quality engineering is a powerful solution that meets the challenges of innovation and customer expectations head-on.

In fact, when a quality engineering approach is implemented, businesses experience 85% less testing effort, 90% higher automation rate, 95% less maintenance effort, 100% less cost avoidance, and a 30% higher project capacity.

By streamlining processes, ensuring compliance, lowering costs, reducing risk, and exceeding customer expectations, quality engineering empowers businesses to adapt quickly to the changing technological landscape, capitalize on opportunities, stay ahead of the curve, and outperform competitors.

Jori Ramakers is Director of Customer Experience Strategy at Tricentis
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