Push Technology Announces Reappt
July 14, 2016

Push Technology announced a new approach to real-time messaging with its product, Reappt.

With a revamped pricing model designed to lower application costs, and patent-pending efficiency features for streaming JSON data, Reappt offers developers control of application performance, resilience and scale.

Andy Piper, CTO at Push Technology, said, “App developers need to stop paying to move data that they don’t need. JSON (JavaScript Object Notation) may offer much improved data efficiency over its predecessors (such as XML), but the attribute markup still represents significant overhead on the wire.”

For a given data object, Push Technology’s delta streaming feature provides clients only the differences between old and new data, rather than providing the entire JSON payload – limiting the need to send markup that isn’t changing from one message to the next. Delta streams greatly reduce the bandwidth requirements and latency, offering up to 90% data efficiency improvement. In addition, developers can continue to integrate with existing JSON objects natively making it fast and easy to add binary delta streaming to any application.

Piper continued, “Calculating and sending differences between data objects for efficiency is common for file transfer protocols, but is rare for message-oriented middleware and real-time messaging providers. Push Technology is well placed to take advantage of this technique due to our stateful streaming foundation and data-centric approach.”

To reflect Push Technology’s confidence in its market-leading data efficiency solution, Reappt pricing is also changing today, moving away from a message-based pricing model. Often developers can be forced to design their app to fit messaging limits and therefore reduce costs. Reappt now offers unlimited messages on all service tiers. Developers now pay only for the data they use – a better match for how other cloud-based services are priced and are free to design apps for innovation, not cost-cutting. In combination with the latest delta streaming technology, applications should see a massive reduction in cost compared with other real-time messaging services.

Sean Bowen, Push Technology CEO, said, “Our real-time messaging solutions deliver huge benefits to developers and enterprise architects. End user experience is improved with the addition of JSON delta streaming because applications perform faster and more efficiently. The reduction in data transferred allows us to offer unique, game-changing pricing for our customers and ensure that control of application cost is put back in the hands of developers.”

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