CA Technologies Simplifies Integration Between IceMobile Loyalty Platform and Leading Retailer Systems
CA API Management Drives Digital Transformation by Connecting Retailer Systems to Build Growth in the Application Economy
September 28, 2015

IceMobile, a global loyalty agency and division of Alliance Data, is using CA API Management to integrate real-time transactional data and customer relationship management (CRM) and point of sale (POS) systems with the IceMobile Bright Loyalty Platform which delivers instant, personalized mobile offers to the customer’s mobile device. This integration puts the technical infrastructure in place for IceMobile retail customers to connect with the Bright Loyalty platform and put data analytics to use to increase shopper engagement and customer loyalty.

“With CA API Management, we completely transformed how we connect to our retailers. We eliminated the need to develop and test custom software and have cut the implementation time from 14 weeks to eight weeks,” said Sander van Duijin, director of Sales at IceMobile. “The CA API solutions make our end-to-end offering more scalable which enables us to connect more costumers to our Bright Loyalty Platform.”

IceMobile recognized it could improve its customers’ loyalty programs, drive more meaningful consumer engagement and increase share of wallet by connecting to the rich data siloed in the retailer’s legacy IT systems. The challenge was to make the connection with minimal effort and disruption on the customers’ IT systems and staff; CA API Management was the answer. IceMobile worked with CA’s local integration partner Enable-U to kick start the first implementation of CA API Management on a retailer site.

“APIs are the building blocks of digital transformation. For IceMobile, our API management solutions helped them integrate multiple customer data sources. This data consolidation enabled IceMobile to build stronger, more meaningful multi-channel engagement for its customers,” said Rahim Bhatia, senior vice president, API Management, CA Technologies. “This positions IceMobile and its customers for success in application economy.”

Share this

Industry News

October 17, 2019

Acquia announced the availability of its new Developer Studio, a suite of tools designed to improve the productivity of Drupal developers.

October 17, 2019

Talend announced Talend Cloud is now available on Microsoft Azure, offering a secure and scalable Integration Platform-as-a-Service for collecting, transforming and cleaning data.

With embedded data quality and native integration performance, Talend Cloud on Microsoft Azure delivers the trusted data companies need to make real-time business decisions, accelerate advanced analytics, and meet regulatory compliance requirements.

October 17, 2019

Cognizant entered into an agreement to acquire Contino, a privately-held technology consulting firm.

October 16, 2019

Red Hat announced Red Hat OpenShift 4.2, the latest version of Red Hat’s enterprise Kubernetes platform designed to deliver a more powerful developer experience.

October 16, 2019

Gluware announced Gluware Automation v3.6, which extends the platform API capabilities including integrations with the Mist and Ansible platforms and introduces lifecycle management and infrastructure integration enhancements.

October 16, 2019

XebiaLabs announced that Wipro has renewed and extended its partnership with XebiaLabs as their Strategic Enterprise DevOps Partner across the globe.

October 15, 2019

Puppet announced enhancements to its current product portfolio and the public beta of a new project focused on providing a simplified continuous deployment workflow.

October 15, 2019

DBmaestro expanded its database automation platform to enable CI/CD and release automation for MySQL, MariaDB and Amazon RDS with DBmaestro DevOps Platform v2019.4.

October 15, 2019

Radware announced the launch of Radware Kubernetes Web Application Firewall (WAF), a comprehensive and highly scalable application security solution for Kubernetes-based environments.

October 10, 2019

CloudBees launched a new partner program that expands ISV partners’ ability to align with CloudBees offerings and the global Jenkins community.

October 08, 2019

Nureva announced a key update to the Jira Software integration with Span Workspace, Nureva’s cloud-based digital canvas for visual planning and collaboration.

October 08, 2019

Fugue announced support for Open Policy Agent (OPA), an open source general-purpose policy engine and language for cloud infrastructure.

October 03, 2019

Redgate announced the launch of SQL Compare v14, the latest version of its industry standard tool for quickly and accurately comparing and deploying SQL Server databases.

October 03, 2019

Harness announced the release of Continuous Insights, a new capability of its CD platform that enables organizations to see clearly into software delivery performance across their engineering and development teams without needing to manually collect, correlate, and report metrics that might take days or weeks.

October 03, 2019

OutSystems and Workato announced a partnership aimed at allowing organizations to rapidly realize innovation, time to value, productivity, and mission-critical objectives through readily available application connectors.