Businesses Have Under 2 Years to Make Digital Inroads
May 23, 2016

Mark Troester
Progress

Businesses have under 2 years to make digital inroads before suffering financial and competitive losses, according to a recent global survey, Are Businesses Really Digitally Transforming or Living in Digital Denial?, conducted in Q1 2016 by Loudhouse, the specialist research division of Octopus Group, for Progress.


While most businesses recognize the inherent benefits of "going digital," the majority of respondents are hitting roadblocks — lack of internal alignment, lack of adequate skills and plenty of cultural resistance. Coupled with technology constraints and an overall inability to execute, the result is a growing state of anxiety about embarking on digital transformation, with some fearing it may already be too late.

Key findings from the survey concluded:

■ 96% of organizations see digital transformation as important or critical, yet 62% say their organization is in denial about the need to transform digitally.

■ 86% say they have two years to make inroads before suffering financial or competitive consequences (55% say a year or less) — while 59% are worried they may already be too late.

■ 99% say the main driver for digital transformation is optimizing customer experiences and engagement.

■ 61% say customer engagement is a #1 priority for the next 12 months and 50% plan to invest in building applications in the next year.

■ 72% feel IT is more likely to be the final decision maker/budget holder for digital initiatives.

■ 78% say better alignment of IT and marketing is needed to deliver on digital transformation efforts.

■ 58% say a high reliance on IT to deliver strategy is a barrier to provide improved customer experience through digital transformation.

■ More than half cite lack of skills and leadership as key barriers to provide improved customer experience through digital transformation.

Digital technologies are radically transforming business as we know it today and the driving force of change is based on the customer experience. Yet, many organizations continue to resist change. There needs to be a rapid awakening and acceptance that organizations must digitally transform to survive — and do it now. Broad "digital" concern has been palpable, but now we have data to prove it.

Methodology: Survey respondents included a mix of more than 700 global C-Level/VP decision makers; heads of marketing, digital and IT; as well as developers, IT architects, directors, engineers and line of business managers. These individuals represent organizations ranging from SMBs through large global enterprises.

Mark Troester is VP, Solutions Marketing, at Progress.

The Latest

October 18, 2018

Are applications teams prepared to manage the chaos arising from an ever-growing landscape of heterogeneous deployment types? A recent survey of application and operations professionals sought to better understand how the industry is shifting and what the future of DevOps might look like. Here is what the survey uncovered ...

October 16, 2018

More than half of organizations have a dedicated DevOps team to help them better implement agile strategies, accelerate release cycles and ensure continuous development. However, databases have a habit of holding DevOps back ...

October 15, 2018

Test Environment Management can save organizations close to $10,000 for each release, yet only four percent of large enterprises have fully integrated TEM processes into organizational DNA, according to the 2018 Test Environment Management Survey released by EMA and Plutora ...

October 11, 2018

Agile is indeed expanding across the enterprise and there was a significant jump from last year to this year in the percentage of respondents who indicated that all or almost all of their teams were agile, according to the State of Agile 2018 report from CollabNet ...

October 09, 2018

Adopting a modern application architecture is critical to business success and a significant driver of profit growth in today’s digital economy, according to the results of a global survey of IT and business executives released by CA Technologies and conducted by Frost & Sullivan ...

October 04, 2018

How do you integrate tools to enable shift-left performance? The following tools will simplify maintenance, can be managed in a centralized way, and provide an easy-to-use UI to comprehend results ...

October 03, 2018

Focusing at the API layer of an application can help enable a scalable testing practice that can be efficiently executed as part of an accelerated delivery process, and is a practice that can be adopted and enabled at the earliest possible stages of development — truly shifting left functional testing. But what about performance testing? How do we enable the shift left of nonfunctional testing? Here, we explore what this means and how to enable it in your organization ...

October 01, 2018

As businesses look to capitalize on the benefits offered by the cloud, we've seen the rise of the DevOps practice which, in common with the cloud, offers businesses the advantages of greater agility, speed, quality and efficiency. However, achieving this agility requires end-to-end visibility based on continuous monitoring of the developed applications as part of the software development life cycle ...

September 27, 2018

Imagine that you are tasked with architecting a mission-critical cloud application. Or migrating an on-premise app to the cloud. You may ask yourself, "how do the cloud savvy companies like Airbnb, Adobe, SalesForce, etc. build and manage their modern applications?" ...

September 26, 2018

In a DevOps evolution, there are many paths to success, but even more that lead to failure, according to the 2018 State of DevOps Report from Puppet ...

Share this