5 Mobile Development Pitfalls - and How to Avoid Them
July 25, 2016

Sven Hammar
Apica

The mobile web is going through an exciting growth phase as consumers and businesses shift their interests toward the "second screen." Even the media is taking notice of the trend: Forbes declared 2015 the "Year of the Mobile Web."

If your business is not yet treating mobile web and app development as a priority, now is the time to start. But do not get swept away by the excitement: Your business should not build an app just for the sake of having one. Avoid these 5 mobile development pitfalls to get the most out of your online presence:

1. Neglecting the Mobile Site

Don't forget about your mobile website. While apps make up most of the interaction time with users on mobile devices, many users opt to view your content through the mobile web. According to comScore, as of mid-2014 mobile devices made up 60 percent of all web interaction, with mobile apps accounting for around 85 percent of that time.

Apps boast higher interactivity — but they aren't always the best way to expand your audience, because they need to be installed on the device prior to viewing content. Making sure your content is also on the mobile website helps expand your audience by allowing new visitors to stumble upon it.

2. Laser-Focus on Functionality Over Content

While a solid user experience is necessary to the success of any app, an app that performs well technically will not be successful on its own. According to InformationWeek, the majority of negative reviews apps receive stem from performance and crash issues — so it is very easy for developers to fall into the trap of only addressing those issues at the expense of providing quality content and a smooth user experience. Stay focused on the big picture with the app, and do not get distracted by limited-scope negative reviews.

3. Not Considering User Flow

It is essential that your team considers how the typical person is going to use your app and cater the design and functionality to that process. Mashable recommends interpreting the user flow and designing the user interface before actually starting to work on the app's programming. Links and navigation should be designed in a way that makes it easy for users to finger-tap their way around the app without accidentally selecting the wrong links. Your development team needs to consider how the typical user will be interacting with those links, and whether those links are spaced far enough apart for comfortable use.

4. Insufficient Testing

While the app may seem to work on the surface, there can be major underlying problems that cause crashes and lead to scathing reviews on your app pages. Your business can avoid this pitfall by allocating sufficient time for testing, using a wide variety of devices to identify problems. Automated testing helps cut down on the busy work, while load testing can help prevent problems with data server overload.

5. Overdoing It

While businesses are often drawn to the idea of adding new functionality to existing products, the narrow scope of app development often leans more toward the notion of "less is more." Your developers should be focused on making sure the core features of your app are working and easy to use. Overcrowding an app can make it more difficult for users to find the features they actually want to use — and count against overall engagement.
 

Cloud-Based Load Testing for Mobile Apps

Monitor mobile performance and user experience with load tests for mobile devices by a professional supplier. Conduct complete online load tests regularly. That will ensure top quality customer experience and may shave seconds off mobile response times for maximum profit margins.

Sven Hammar is Founder and CEO of Apica.

Sven Hammar is Chief Strategy Officer and Founder of Apica
Share this

Industry News

August 12, 2020

Datadog announced the general availability of Continuous Profiler, a low-overhead 24x7 code profiler that measures the performance of code in production.

August 12, 2020

Pulumi announced significant new capabilities for Kubernetes, including cloud native deployment automation options, ecosystem integrations and migration tools.

August 12, 2020

The Linux Foundation, the nonprofit organization enabling mass innovation through open source, announced the availability of a new training course, LFS268 - CI/CD with Jenkins X.

August 11, 2020

Datadog announced the launch of Incident Management.

August 11, 2020

Progress announced the latest release of Progress® Test Studio®, the automated UI load and performance testing tool.

August 11, 2020

Symmetry Systems emerged from stealth a year after raising $3 million in seed funding.

August 10, 2020

Red Hat announced the launch of Red Hat remote certification exams.

August 10, 2020

Signal Sciences announced an integration with Microsoft Azure App Service for the Signal Sciences next-gen Web Application Firewall (WAF) and Runtime Application Self-Protection (RASP) solution.

August 10, 2020

Copado announced Copado Government Cloud to help government agencies accelerate the time-to-value of Salesforce digital transformation projects.

August 06, 2020

Push Technology announced the launch of a new Kafka Adapter for their Diffusion Intelligent Data Mesh.

August 06, 2020

Appvia announced the launch of its Cost Prediction and Visibility tool, integrated within the latest version of its Kore platform.

August 06, 2020

LogiGear announced the newest addition to the TestArchitect™ family, TestArchitect Gondola.

August 05, 2020

Logz.io announced a partnership with HashiCorp, a provider in multi-cloud infrastructure automation software.

August 05, 2020

Digitate, a software venture of Tata Consultancy Services, announced the release of ignio™ AI.Assurance, an autonomous assurance product that enables enterprises to deliver better software faster, enhancing their business performance.

August 05, 2020

Harness acquired self-service Continuous Integration firm Drone.io, the creator of the open-source project Drone.