5 Tips for Launching New App Features
June 19, 2019

Adam Zimman
LaunchDarkly

The following are 5 tips for launching new app features:

1. Plan the release

While you’re still in the planning phase for a new feature, it’s a good idea to also think about how you will release it. This is something often done within the design process.

Things you should incorporate into this include:

■ Who will see this feature first? (Are there internal or external beta groups?)

■ What is success for this feature?

■ Who will see the feature once it’s in a steady state? (Is this for VIP customers or everyone?)

■ Is there important timing tied to this release, such as an event or special time of the calendar year?

Tools that will help you with this include product delivery and tracking tools.

2. Build awareness

Awareness around a release is important for both internal and external groups. Within your organization, do teams have the support they need to be successful? Think about what your sales, marketing, customer success, or any other team will need in terms of understanding the feature being released, and how to answer any questions they might face. Externally, awareness should be tied back to how you will measure success.

Tools that will help you accomplish this include go-to-market plans, centralized information repositories, and any other tools that will help your teams (and customers!) stay connected, informed, and collaborative.

3. Measure your release

After the release has happened, how will you know if it was successful? Because you already thought about success metrics in the planning stage, you should be ready to measure whether or not it was successful.

Tools that will help with this include those that surface sales and ops metrics. Also, it’s important to consider these together — look at performance and monitoring metrics, support requests by volume, and qualitative feedback from customers and prospects.

4. Celebrate and recognize

Take time to celebrate your wins. Shipping software is like a muscle, the more frequently you do it, the easier it is to execute. If you ship less frequently, the process begins to atrophy and the action becomes more difficult. Celebration (even for small wins) provides motivation to continue practicing the act of shipping, and results in more stable services and products.

5. Reflect and iterate

Software is never done, and neither is a process for software delivery. After the release has occurred and you’ve paused to enjoy the moment, now it’s time to reflect back on what went well and what didn’t. Reflect on both process and product. Tie process back to culture — consider the tools that you use for process, what enabled you to do more and what was a hindrance? Use this feedback and apply what you learned from measuring success in the planning phase for the next release. Learn how you can adjust and improve upon what you shipped.

Adam Zimman is VP of Product and Platform at LaunchDarkly
Share this

Industry News

November 24, 2020

Red Hat announced new capabilities and features for Red Hat OpenShift, the company's enterprise Kubernetes platform.

November 24, 2020

Sectigo released Chef, Jenkins, JetStack Cert-Manager, Puppet, and SaltStack integrations for its certificate management platform.

November 24, 2020

DataStax released K8ssandra, an open-source distribution of Apache Cassandra on Kubernetes.

November 23, 2020

Spectro Cloud has released a new, self-hosted version of its flagship product, Spectro Cloud.

November 23, 2020

GitLab completed integration of Peach Tech, a security software firm specializing in protocol fuzz testing and dynamic application security testing (DAST) API testing, and Fuzzit, a continuous fuzz testing solution providing coverage-guided testing.

November 23, 2020

Fugue announced the availability of its SaaS product in AWS Marketplace, further simplifying the process for Amazon Web Services customers to use Fugue to bring their environments into compliance quickly, demonstrate compliance at any time, and Shift Left on cloud security.

November 19, 2020

Rollbar announced AI-assisted workflows powered by its new automation-grade grouping engine.

November 19, 2020

Buildkite expanded its integration with GitHub and introduced a new onboarding experience.

November 19, 2020

Rancher Labs launched a new Partner Program for the OEM and embedded community.

November 18, 2020

Puppet announced its evolution to an integrated automation platform to enable key business initiatives such as scaling DevOps, risk reduction, policy as code, and evolving cloud strategies.

November 18, 2020

Adaptavist has joined the GitLab partner program as a Select partner.

November 18, 2020

Postman launched the beta version of public workspaces, a hub that makes it possible for both API producers and consumers to seamlessly communicate and collaborate in real time without team or organizational boundaries.

November 17, 2020

Red Hat introduced new capabilities for Red Hat Enterprise Linux and Red Hat OpenShift intended to help enterprises bring edge computing into hybrid cloud deployments.

November 17, 2020

Humio announced the availability of the Humio Operator.

November 17, 2020

Accurics announced that Terrascan, the open source static code analyzer that enables developers to build secure infrastructure as code (IaC), has been extended to support Helm and Kustomize.