PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest will honor any embargo requested, if you send press releases prior to release. However, it is not necessary to send an embargoed press release a week in advance — the day before the announcement is fine.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market; overly promotional or hyperbolic text; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

March 23, 2017

Mature development organizations ensure automated security is woven into their DevOps practice, early, everywhere, and at scale, according to Sonatype's 2017 DevSecOps Community Survey ...

March 21, 2017

When it comes to food, we all know what's considered "good" and what's "bad". We can all understand this simple rule when eating. But for many, when it comes to software development, simple rules and advice from nutritional labels aren't always there for us ...

March 20, 2017

Monitoring and understanding what software is really doing, and maintaining good levels of software quality is increasingly important to software vendors today. Even a minor bug is capable of shutting down whole systems, and there is a real risk that development cycle pressure competes with quality assurance best practices ...

March 16, 2017

More than half (54 percent) of IT professionals surveyed indicate they have no access to self-service infrastructure, according to a new DevOps survey of 2,000 IT industry executives by Quali.This means that more than half of respondents take a ticket-based approach to infrastructure delivery, impacting productivity and increasing time to market ...

March 15, 2017

Driven by the adoption of cloud and modernization of application architectures, DevOps practices are fast gaining ground in companies that are interested in moving fast – with software eating everything - between "write code and throw it across the wall" to creating more pragmatic mechanisms that induce and maintain operational rigor. The intent behind DevOps (and DevSecOps) is quite noble and excellent in theory. Where it breaks down is in practice ...

March 13, 2017

There might be many people across organizations who claim that they’re using a DevOps approach, but often times, the “best practices” they’re using don’t align with DevOps methodologies. They can say what they do is “DevOps”, but what we’ve found is that many are actually not following basic agile methodology principles, and that’s not DevOps ...

March 09, 2017

The velocity and complexity of software delivery continues to increase as businesses adapt to new economic conditions. Optimizing and automating your deployment pipelines will dramatically reduce your lead times and enable you to deliver software faster and with better quality. Here are three more most common areas that generate the longest lead times ...

March 08, 2017

Every enterprise IT organization is unique in that it will have different bottlenecks and constraints in its deployment pipelines. With that being said, there are some common problem areas that typically produce the longest lead times in your software delivery process. Here are the most common areas that generate the longest lead times ...

March 06, 2017

The findings of an independent survey of IT leaders, application developers and database administrators, conducted by IDG Research for Datical, indicate that database administrators are unable to keep up with the pace and frequency of database changes caused by the accelerated pace of application releases, thus creating a bottleneck and delaying digital transformation initiatives. An overwhelming number of databases administrators (91 percent) and application development managers (90 percent) cited database updates as the cause for application release delays ...

March 02, 2017

A "Boost Caboose" is a secondary engine pulled on a trailer for the explicit purpose of increasing the output of the primary engine. In many ways, DevOps is its own form of Boost Caboose for application of agile methodologies within the modern software factory and SDLC/ADLC processes ...

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