PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets DEVOPSdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

August 16, 2018

There once was a time in software development where developers could design, build and then think about their software's security. However in today's highly connected, API-driven application environment, this approach is simply too risky as it exposes the software to vulnerabilities ...

August 15, 2018

Microservices are a hot topic in IT circles these days. The idea of a modular approach to system building – where you have numerous, smaller software services that talk to each other instead of monolithic components – has many benefits ...

August 13, 2018

Agile is expanding within the enterprise. Agile adoption is growing within organizations, both more broadly and deeply, according to the 12th annual State of Agile report from CollabNet VersionOne. A higher percentage of respondents this year report that "all or almost all" of their teams are agile, and that agile principles and practices are being adopted at higher levels in the organization ...

August 09, 2018

For the past 13 years, the Ponemon Institute has examined the cost associated with data breaches of less than 100,000 records, finding that the costs have steadily risen over the course of the study. The average cost of a data breach was $3.86 million in the 2018 study, compared to $3.50 million in 2014 – representing nearly 10 percent net increase over the past 5 years of the study ...

August 08, 2018

Hidden costs in data breaches – such as lost business, negative impact on reputation and employee time spent on recovery – are difficult and expensive to manage, according to the 2018 Cost of a Data Breach Study, sponsored by IBM Security and conducted by Ponemon Institute. The study found that the average cost of a data breach globally is $3.86 million ...

August 06, 2018

The previous chapter in this WhiteHat Security series discussed dependencies as the second step of the Twelve-Factor App. This next chapter examines the security component of step three of the Twelve-Factor methodology — storing configurations within the environment.

August 02, 2018

Results from new Forrester Consulting research reveal the 20 most important Agile and DevOps quality metrics that separate DevOps/Agile experts from their less advanced peers ...

July 31, 2018

Even organizations that understand the importance of cybersecurity in theory often stumble when it comes to marrying security initiatives with their development and operations processes. Most businesses agree that everyone should be responsible for security, but this principle is not being upheld on a day-to-day basis in many organizations. That’s bad news for everyone. Here are some best practices for implementing SecOps ...

July 30, 2018

While the technologies, processes, and cultural shifts of DevOps have improved the ability of software teams to deliver reliable work rapidly and effectively, security has not been a focal point in the transformation of cloud IT infrastructure. SecOps is a methodology that seeks to address this by operationalizing and hardening security throughout the software lifecycle ...

July 26, 2018

Organizations are shifting away from traditional, monolithic architectures, with three-quarters of survey respondents delivering at least some of their applications and more than one-third delivering most of their applications as microservices, according to the State of DevOps Observability Report from Scalyr ...

Share this