PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets DEVOPSdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

June 21, 2018

DevSecOps is quickly gaining support and traction, within and beyond information security teams. In fact, 70% of respondents believe their culture can embrace the change needed to fuse Security and DevOps, according to a new survey of 80 security professionals by Aqua Security ...

June 20, 2018

The larger the company size, the higher the proportion of low IT performers, according to the State of DevOps: Market Segmentation Report from Puppet, based on the 2017 State of DevOps Survey data ...

June 18, 2018

An overwhelming 83 percent of respondents have concerns about deploying traditional firewalls in the cloud, according to Firewalls and the Cloud, a survey conducted by Barracuda Networks...

June 14, 2018

Despite the vast majority of cloud management decision-makers believing that DevOps and microservice enablement are important, very few believe that their organizations are capable of delivering them today — a gap that is costing the average enterprise $34 million per year, according to new report from the Ponemon Institute ...

June 12, 2018

Dev teams are doing their best to give the customers what they want, but oftentimes find themselves in between a rock and a hard place. Teams are struggling to get up to speed with new tools that are meant to make their lives easier and more realistic to hit deadlines. With spring cleaning season upon us, take time this season to tune up agile processes and continue the work of advancing the shift towards DevOps ...

June 11, 2018

The ability to create a culture of DevOps is critical to any organization's ability to deliver applications and services at a high rate of speed, but can we clearly and concisely answer the question: What exactly is DevOps? Despite the best intentions, some large companies are struggling to understand what DevOps actually is, and what it takes to fully implement its concepts and reap its benefits ...

June 07, 2018

The Twelve-Factor App is a methodology that offers a 12-step best practice approach for developers to apply when building software-as-a-service apps that are both scalable and maintainable in a DevOps world. As software continues to be written and deployed at a faster rate and in the cloud, development teams are finding there is more room for failure and vulnerabilities. This blog series will discuss how to build a Twelve-Factor app securely ...

June 05, 2018

Everyone understands the importance of code quality for applications, particularly when DevOps results in releases becoming faster and faster, reducing the room for error. The same issues increasingly apply to databases, which are a vital part of DevOps workflows. Fail to integrate the database into DevOps and you'll face bottlenecks that slow down your processes and undermine your efforts ...

June 04, 2018

DevOps and security traditionally have been siloed functions and security is often seen as a policing function by DevOps team members. However, more mature business leaders are trying to bridge the gap between the two functions to achieve business excellence. This theme was evident from our recent survey where 39% of respondents cited that DevOps and development teams care greatly about their cybersecurity posture, showing that the silo between security/IT and development teams is diminishing ...

May 31, 2018

DEVOPSdigest asked experts from across the IT industry for their opinions on the top tools to support DevSecOps. Part 5, the last installment, offers some final thoughts about "tools" that are not necessarily technology ...

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