PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets DEVOPSdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

February 15, 2018

Organizations are focusing investments on security and analytics, while actively researching emerging technologies such as machine learning and artificial intelligence, according to the 2018 CIO Tech Poll: Tech Priorities survey ...

February 14, 2018

With so many other initiatives to manage, DevOps isn't a top priority for all companies now. Many organizations believe it's wiser to wait. But in fact, the business case to integrate now is very strong — in fact, it's "do or die" territory. This infographic outlines some key reasons why organizations should integrate their software delivery value stream immediately ...

February 12, 2018

Accelerating multi-cloud deployments are enabling organizations to select the cloud platform that best meets the requirements of a specific application, according to the 2018 State of Application Delivery report from F5 Networks. However, this also increases the challenges many companies face in managing operations and security across multiple clouds as they transform their application portfolio to compete in the digital economy ...

February 08, 2018

The slowness of enterprise IT departments to embrace automated, cloud-native solutions for the cloud infrastructure challenges they face has resulted in IT infrastructure that is often ungoverned and insecure. And this is despite the fact that the cloud can be more secure as traditional data centers ...

February 06, 2018

Bank IT teams must embrace that their DevOps capabilities will determine their agile capability. Agile breaks down the barrier between the business and IT, and operations must be treated as a critical element of an agile program. In modern software delivery, the business, development and operations must execute as a unified team. To achieve this, banks are increasingly turning to Continuous Integration (CI) practices as part of the solution ...

February 05, 2018

IT professionals show a heightened concern for cybersecurity risk related to API use, according to a new survey conducted by Imperva. Specifically, 63 percent of respondents are most worried about DDoS threats, bot attacks, and authentication enforcement for APIs ...

February 01, 2018

DevOps are pretty clear for application development, those same applications often have a database back-end. If DevOps is increasing the frequency and reliability of new features for applications, a slower pace of database development can slow down and hinder those same releases ...

January 30, 2018

Without a doubt, DevOps is becoming the go-to strategy for organizations of all industries and sizes looking to master digital transformation and provide the fastest value to customers through software delivery. It is becoming clear that organizations adopting DevOps need a true leader (or engineer) to keep the transformation on track. The following are some tips when hiring for DevOps ...

January 29, 2018

When was the last time your company experienced a significant database error? If it happened in the last 3 months, you’re in good company. In a recent study, 60% of respondents reported a crash or significant database error occurring in the last 6 months. Roughly one in ten respondents reported a serious database problem in the past week ...

January 25, 2018

You've already recognized that business transformation requires digital transformation. Your organization is staffed with the best and brightest developers ready to implement the innovative, business-differentiating technologies you need to attract, engage, and retain customers. And you've invested in scaling Agile, driving DevOps adoption, automating the Continuous Delivery pipeline, and all the other components involved in moving from ideation to delivery as rapidly as possible. So what could possibly go wrong? Testing ...

Share this