PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets DEVOPSdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

April 19, 2018

As development speed has become a competitive advantage, the DevOps team has sought to enable continuous integration and continuous delivery (CI/CD). For the CI/CD process to be successful, it must be fast and efficient. Any potential roadblocks that delay any part of the process increase cycle times and slow down delivery ...

April 18, 2018

The top barriers to DevOps adoption involve stagnant organizational cultures; managing the jumble of legacy processes, IT infrastructure and newly created cloud environments; and growing software complexity that impacts application modernization initiatives ...

April 16, 2018

This is the third in a series of three blogs directed at recent EMA research on the digital war room. In this blog, we'll look at three areas that have emerged in a spotlight in and of themselves — as signs of changing times — let alone as they may impact digital war room decision making. They are the growing focus on development and agile/DevOps; the impacts of cloud; and the growing need for security and operations (SecOps) to team more effectively ...

April 12, 2018

Only 52 percent of developers using commercial or open source components in their applications update those components when a new security vulnerability is announced, according to new research conducted by Vanson Bourne for CA Veracode, part of CA Technologies. This highlights organizations' lack of security awareness and puts organizations at risk of a breach ...

April 10, 2018

For a few years now, it has seemed like agile developers and DevOps teams haven't been giving testing its proper due. One could almost picture them thinking, "So what if there's a bug, design flaw or performance issue. We'll fix it in the new version next week." Of course, this line of thinking has turned out to be a big mistake ...

April 09, 2018

Government IT professionals surveyed, as part of F5 Networks' State of Application Delivery report, made it clear they are heavily focused on building the foundation necessary for application-driven digital transformation. Around the world, government organizations are shifting towards digital government, and with that we see government organizations embracing the cloud, adopting automation and orchestration, and adjusting security strategies ...

April 05, 2018

The digital war room — physical, virtual or hybrid — is not in retreat but in fact is growing in scope to include greater participation from development and security. It's also becoming more proactive, with on average more than 30% of "major incidents" before they impacted business service performance. In this blog I'm providing a few additional highlights from the insights we got on digital war room organization and processes ...

April 04, 2018

Many development organizations rely on DevOps, Agile and Continuous Integration/Continuous Delivery (CI/CD) practices and tools to speed up application delivery. However, shorter release cycles and faster application development also mean more frequent database schema and logic changes. Though the application release process has been fast-tracked through modernization and automation, the database deployment process has been forsaken ...

April 02, 2018

As March Madness is well underway, the journey to the NCAA basketball national championship feels much like the journey many organizations are on to achieve business success through digital transformation ...

March 29, 2018

Despite the volume of cybersecurity threats rising, the State of Security Operations Report 2018 from Micro Focus indicates that more mature Security Operational Centers (SOCs) are becoming more efficient in detection with greater ability to recover from breaches than ever before ...

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