PR Tips

The following are tips for PR and Communications Managers and Agencies in DevOps-related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep DEVOPSdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a feature article or blog to DEVOPSdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for a DEVOPSdigest list, such as our annual DevOps Predictions list. The list guidelines are located on APMdigest.

Click here to find out more about DEVOPSdigest.

Posting Your Company News on DEVOPSdigest

Here are a couple more tips related to posting your PR on DEVOPSdigest:

■ DEVOPSdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in Industry News if it applies to DevOps, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Feel free to send any PR, news or blog submission ideas to Pete Goldin. We read every email. If DEVOPSdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for DEVOPSdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".

■ If a press release is about a study or survey relevant to DevOps, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. DEVOPSdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of DEVOPSdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of DEVOPSdigest, no links are included with the post.

■ DEVOPSdigest will honor any embargo requested, if you send press releases prior to release. However, it is not necessary to send an embargoed press release a week in advance — the day before the announcement is fine.

■ DEVOPSdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet DEVOPSdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market; overly promotional or hyperbolic text; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from customers; product pricing; any hyperlinks.

Types of Technologies Covered by DEVOPSdigest

DEVOPSdigest posts news relating to DevOps, including:

DEVOPSdigest accepts blogs on topics relating to DevOps including:

■ DevOps

■ Development Processes

■ Development Technology

■ Development Automation

■ Agile Development

■ Continuous Development

■ API (Application Program Interface)

■ Development Monitoring and Analytics

■ Application Performance and Quality Testing

IT Operations topics, such as Application Performance Management, are usually covered by DEVOPSdigest's partner site APMdigest.

Types of PR Covered by DEVOPSdigest

To be covered in DEVOPSdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

DEVOPSdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO, President, CTO or CIO

Typically DEVOPSdigest does not cover news on company growth, quarterly or annual financial results, new funding, new business wins, awards, new webinars, new white papers. We make some exceptions to these rules for DEVOPSdigest sponsors.

The Latest

February 21, 2017

The stakes are high for preventing security compromises: 72.7 percent of companies have a custom application that, if it were to experience downtime, would significantly impact the organization’s ability to operate, according to the Custom Applications and IaaS Report 2017 ...

February 16, 2017

Developers and testing professionals intend to speed up build deployment times even further — as 28 percent of those surveyed say they want to deploy hourly (up from 18 percent in 2016) — according to an independent survey, Testing Trends in 2017: A Survey of Software Professionals ...

February 14, 2017

Everybody loves DevOps. In fact, DevOps is the hottest date in IT. That's because DevOps promises to satisfy the deepest longings of digital business — including fast execution on innovative ideas, competitively differentiated customer experiences, and significantly improved operational efficiencies ...

February 13, 2017

Integration is no longer your IT department’s problem; it is everyone’s problem. With the IoT, APIs, blockchain and chatbots thrown into the mix, everyone needs to integrate with everything. And this is leading to companies who are partnering with integration vendors to ensure their success as they adopt these, and other disrupting technologies, in the future ...

February 09, 2017

If you're thinking about implementing Application Release Automation (ARA), here are some tips to get started ...

February 07, 2017

IT leaders need to be able to manage application development at scale using a factory metaphor that requires lots of instrumentation. The challenge is that, in the case of applications, the actual products being manufactured consist of as much art and craft as they do science. Optimizing the application release cycle requires adding a layer of software abstraction above and around the application development process that serves to make the overall process more efficient without adding more friction ...

February 03, 2017

While DevOps and continuous delivery models can (in theory) accelerate technology projects and help them run more smoothly and predictably, the required cultural realignment can prevent companies from reaping the full benefits. Developing and executing an effective strategy means shifting how teams collaborate and interoperate — and we all know how everyone loves change. Here are four steps that enterprise IT leaders are undertaking to facilitate the cultural adaptation and collaboration required to maintain IT and business agility ...

February 01, 2017

The concept of intent-based security is a new way of looking at applications, specifically those in a containerized environment, down to the application level and adding in extra security. It uses the power of the developer in order to produce a more predictable and secure environment that can be enforced. When it comes to DevOps and containers, the unique nature of the process and technology allows the intent-based security model to capitalize on three pillars ...

January 30, 2017

Agile software development methods were introduced less than a decade ago, but their popularity has seen a steady rise. However, according to Zephyr's annual How the World Tests report, while a large number of the companies are adopting agile testing methodologies, they face a fair number of obstacles in successful adoption. Here, we’ll cover the key findings of that report and what they mean for those looking to adopt an agile testing process ...

January 27, 2017

"DevOps" may not appear on most enterprises' organizational charts, yet it's having a significant impact on the design of their IT architectures, driving the rise of the low code development, and permanently re-shaping the roles and responsibilities of IT organizations ...

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