DEVOPSdigest

Contentful announced the launch of new products and capabilities, including AI-driven advancements, that unlock all digital content across the organization to deliver impactful experiences at scale.

"Generative AI has ushered in a new era in which we all can accelerate our creativity by leveraging the power of machines to improve speed, experimentation, and collaboration. This will revolutionize the way we create, deliver, and interact with content," said Steve Sloan, CEO of Contentful. "At Contentful, our vision is unlocking the power of digital content for our customers, and we are already enabling this power through our latest composable content capabilities, infused with the power of AI, with more planned on our product roadmap to help digital teams reach their full potential."

Contentful has incorporated a variety of generative AI-driven capabilities into the Contentful product and ecosystem and is also introducing a number of other capabilities that support better ways for digital teams to work together to harness the business value of content. Highlights of the new and enhanced capabilities across the Contentful Platform, Contentful Studio, and Contentful Ecosystem include:

- Contentful Platform: The Contentful Platform enables developers to break down content silos and orchestrate content from any source across the organization to create and deliver digital experiences faster, consistently, and at scale. External references and cross-space references unlock content from systems, like DAMs, PIMs, and commerce platforms, as well as content within Contentful, to help teams efficiently leverage all of their content for reuse in any digital experience across brands, regions, and use cases. Enhanced enterprise governance and security, including an expanded EU data residency footprint, can help address an organization's data protection and compliance needs. The AI Content Type Generator, announced previously, streamlines the content model creation process so developers can accelerate time to market.

- Contentful Studio: Contentful Studio empowers digital teams, including marketers, designers, and content creators, to visually assemble and manage digital experiences for any channel without developer assistance. The new Experience Builder capability will provide a visual canvas whereby teams can create consistent, on-brand experiences using design system components and a structured content foundation. This enables teams to combine creative innovation with solid governance to ensure consistency and scalability across every experience. The new AI enhancements in Contentful Studio include the AI Image Generator to easily create and manipulate images, and the improved AI Content Generator to quickly create content, translations, and SEO keywords.

- Contentful Ecosystem: The Contentful Ecosystem includes a large portfolio of solution and technology partners to help customers get to market faster with impactful digital experiences that meet customer expectations and drive business value. New partnerships and enhanced integrations from enterprise solutions – including AWS, Salesforce, SAP, Twilio Segment, commercetools, BigCommerce, Cloudinary, and WPP – enable digital teams to improve accessibility, analytics, and performance, simplify front-end development, and streamline content operations to bring differentiated experiences to life quickly. Contentful AI advancements from ecosystem partners include the new AI Content Detector from Writer, enabling content editors to assess content that may be generated by AI so they can maintain content transparency and integrity. SurferSEO delivers AI-driven SEO capabilities to help digital teams drive website traffic more effectively.

These new products and features, and more, will begin rolling out to customers, with most generally available now and others to follow in a limited early access program.