DEVOPSdigest

Wunderkind announced the release of Build with Wunderkind — an API-first integration suite designed to meet brands and developers where they are.

With Build, brands gain direct, flexible access to Wunderkind’s core capabilities—including identity resolution, behavioral triggers across channels, and personalization intelligence—without having to overhaul their existing tech stack.

Historically, Wunderkind has delivered increased reach and revenue growth through a fully managed service model—blending proprietary identity resolution and behavioral triggers with deep strategic and creative support.

"The modern marketing stack isn't one-size-fits-all," said Bill Ingram, CEO of Wunderkind. "Build is our answer to the composable future. It gives brands full control over how they ingest, map, and activate data—while still tapping into the unmatched reach and lift of Wunderkind's agentic decisioning engine. That intelligence is critical to shaping the ultimate customer journey in real time, across every owned channel and platform."

The Build Framework: Integration On Your Terms. Build allows for various integration options to ensure maximum flexibility to match a brand’s needs, including methods that provide minimal engineering lift:

- SDKs (Web & Mobile): Low-code toolkits for capturing behavioral data across web and app environments, enabling faster deployment, enhanced tracking of consumer behavior, and reduced reliance on custom development.

- APIs: A suite of programmatic endpoints for real-time data ingestion, identity resolution, and message personalization—designed for brands looking to enrich existing CDPs, ESPs, and analytics tools with Wunderkind intelligence.

- Signals: A messaging integration layer that allows brands to maintain creative and delivery control in their own messaging platforms (like Klaviyo or Salesforce), while leveraging Wunderkind’s real-time behavioral triggers to drive precision timing and lift.

- Access for All: From Enterprise to Emerging Brands. Build marks a pivotal expansion for Wunderkind beyond its heritage as a premium managed service. With the release of a new self-serve Shopify app, even lean DTC teams can access Wunderkind’s high-performing identity tech without the need for complex integrations or large service contracts.

Build with Wunderkind is available beginning June 25.