DEVOPSdigest

Veracode announced the launch of the Veracode Velocity Partner Program.

The objective of the program is to enable partners to grow their security practice quickly and profitably around Veracode’s cloud-native Continuous Software Security Platform, offering opportunities to accelerate deal closure, expand market share, and grow revenue.

The program’s numerous integrated features include new demand-generation campaigns aligned to key security initiatives, on-demand sales and technical enablement tools, and a new role-based partner training and certification program. Partners that play a critical role in helping customers make sense of their complex security and development challenges can take advantage of these features to optimize team performance, improve collaboration, and increase win rates.

Designed to help Veracode channel partners address this growing market demand, the Velocity Partner Program combines the capabilities of Veracode’s innovative cloud-native platform with the support of dedicated practitioners and demand-generation offerings to establish go-to-market services.

“The need for speed and innovation in software development has introduced new complexities and risks for businesses,” said Pete Harteveld, Chief Revenue Officer at Veracode. “As a proven software security leader, we are relentlessly focused on ensuring customers are equipped to address these challenges. Our trusted partners are key to helping us in our mission. The evolution of the Veracode Velocity Program provides a clear path for our partners to help customers build software more securely at speed as they grow their businesses.”

Through a role-based strategy and approach, partners can engage and collaborate with Veracode to achieve mutual goals and objectives. The knowledge, skills, insights, and best practices that partners gain from Veracode enhance their ability to deliver industry-leading solutions and services.

Divided into three tiers, the program provides structure and a formalized rubric for categorizing partners globally based on their ability to satisfy key requirements.

- Level 1- Sprint Partners: All Veracode partners begin at this level and have access to tools, including marketing campaigns and on-demand programs, training and certifications, automatic subscriptions to all partner communications, and online resources via the Partner Community.

- Level 2- Momentum Partners: Pending previous performance and engagement with Veracode, select partners can leverage custom, plan-based marketing for program investments aligned to ROI goals. Additionally, they have prioritized access to enablement programs and initiatives to drive key performance metrics.

- Level 3- Turbo Partners: This tier is by invitation only for strategic go-to-market partners that align with key initiatives. These partners participate in joint go-to-market planning with quarterly business reviews and exclusive programs, including exclusive early access to Veracode products, programs, resources, and content.