Undo Names New CEO
September 05, 2018

Undo announced the appointment of Barry Morris as its new CEO with immediate effect.

Morris will take over the role from co-founder Dr. Greg Law, who has to date been performing a dual CEO/CTO role. Law will now dedicate his time and focus to operating as Undo’s CTO, developing Undo’s technical capabilities in line with evolving customer demand.

Morris has swapped one Cambridge for another, moving from Cambridge, Massachusetts based NuoDB, to operate out of Undo’s Cambridge UK headquarters. A serial entrepreneur, Morris founded NuoDB in 2008 and most recently served as its Executive Chairman.

With over 25 years’ experience working in enterprise software and database systems, he is a prodigious company builder, scaling start-ups and publicly held companies alike. Morris, who was CEO of distributed service-oriented architecture (SOA) specialists IONA Technologies between 2000 and 2003, built the company up to $180m in revenues and a $2bn valuation.

Law commented, “We have achieved our early stage goals. With the industry-changing technology we have built, the customers we have signed up and the funding we have secured, it is time to move to the next stage of the plan, with an A-player to lead the company in its high-growth phase.

“Despite a really strong short list of candidates, the result of a worldwide executive search, we were unanimous in our agreement about who the right person to lead the company should be, and that’s Barry.”

Morris added, “Greg and the team at Undo have built incredible foundations for the company, with technology that was thought by many to be an impossibility, and an enviable customer list including IBM, SAP and Micro Focus. My focus will be on the next evolution of the company, as we strengthen our positioning in strategically important markets like the US and Europe.”

“There is a substantial opportunity for Undo right now. All businesses are becoming highly dependent on software reliability, and Undo uniquely delivers reliability solutions across the software lifecycle. The industry wave of investment in continuous integration and deployment (CI/CD) is part of a drive for software quality, but the absence of a modern software reliability platform remains a pervasive challenge in these environments. Undo is perfectly and uniquely positioned to address this challenge.”

Law concluded, “We reached the size and complexity where it was impossible for one person to be both CEO and CTO. It’s a fantastic coup for the company to bring in someone with Barry’s international experience of putting innovative companies firmly on the map, raising finances, and building sustainable revenue streams.”

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