The API Ecosystem: What IT Leaders Need to Know
September 05, 2019

Joey van Ommen
MessageBird

In today's digital age, enterprises of all sizes, in industries across the board, need scalable, flexible IT systems that enable them to compete, innovate, and experiment at a rapid pace. APIs are reframing the way we do business — unlocking new opportunities to connect businesses with customers in every corner of the world, while delivering the immediate, personalized, omnichannel experience customers want and increasingly demand.

Cloud Communications APIs

Cloud communications APIs, in particular, transform the customer experience by changing the way customers are able to interact with businesses.

APIs empower customers to communicate with businesses in the same way they communicate with their family and friends — seamlessly, on their own timeline and with the context of previous conversations, via the channels they prefer, whether it's SMS, email, or messaging apps like WeChat and WhatsApp.

For consumers, it provides a convenient way to handle issues and inquiries, without interrupting their busy lives. For businesses, customer interactions are unified and streamlined into a single thread delivered straight into their CRM — creating rich customer profiles.

API Management

As the connective thread that links modern and legacy systems, APIs play a crucial role in making IT systems more responsive and adaptable — allowing IT leaders to unlock more value from their platforms faster and at less cost.

According to Forrester, companies are expected to spend $3 billion on API management by 2020. And that's money well spent. Investing in an API strategy pays off because it saves developers time and businesses money by freeing up internal resources to focus on the more differentiated areas of the business.

Take Uber, for instance, a company for which real-time communication with customers is crucial, in the form of notifications, alerts, and messages sent between drivers and customers. Yet, wrangling those immediate interactions, especially across borders, is fragmented, complex, and time-consuming. Turning to cloud communications APIs enables Uber to streamline and simplify all of that complexity. That way, Uber can focus on the innovative technology that will push the business forward, instead of worrying about managing communications in all the areas where they operate.

Customer-Centric API Strategy

In today's age of digital transformation, businesses need to be able to pivot quickly to respond to customer needs and changes in the competitive landscape.

APIs are agile enough to make it easy for developers to integrate new components into existing infrastructure, ensuring they can develop and deploy services quickly.

A successful API-first strategy hinges on IT leaders' ability to understand customer behavior so that companies can deliver rich customer experiences. Instead of adding APIs into the mix ad hoc, IT leaders should build out a thoughtful, customer-centric API strategy to integrate API-driven culture into software development practices and processes.

Without APIs, businesses are hard-pressed to create the on-demand, convenient digital experiences we expect every day as consumers — whether we're ordering food, scheduling services, or booking hotel stays. Harnessing agile, accessible APIs enables brands to move the needle with current customers while providing the flexibility to handle rapidly changing customer expectations, which helps businesses create communications experiences that enhance brand loyalty.

Joey van Ommen is Director of Product for MessageBird
Share this

Industry News

October 03, 2022

Spectro Cloud announced a major new release of its Palette Edge platform.

October 03, 2022

Arcion announced agentless change data capture (CDC) for all of its supported databases and applications.

September 29, 2022

CloudBees announced the acquisition of ReleaseIQ to expand the company’s DevSecOps capabilities, empowering customers with a low-code, end-to-end release orchestration and visibility solution.

September 29, 2022

SmartBear continues expanding its commitment to the Atlassian Marketplace, adding Bugsnag for Jira and SwaggerHub Integration for Confluence.

Bugsnag developers monitoring application stability and documenting in Jira no longer need to interrupt their workflow to access the app. Developers working in SwaggerHub can use the macro to push API definitions and changes directly to other teams and business stakeholders that work within Confluence. By increasing the presence of SmartBear tools on the Atlassian Marketplace, the company continues meeting developers where they are.

September 29, 2022

Ox Security exited stealth today with $34M in funding led by Evolution Equity Partners, Team8, and M12, Microsoft's venture fund, with participation from Rain Capital.

September 29, 2022

cnvrg.io announced that the new Intel Developer Cloud is now available via the cnvrg.io Metacloud platform, providing a fully integrated software and hardware solution.

September 28, 2022

Kong introduced a number of new performance, security and extensibility features across its entire product portfolio, including major new releases of Kong Gateway, Kong Konnect, Kong Mesh, Kong Insomnia and Kong Ingress Controller, as well as new projects from the Kong Incubator.

September 28, 2022

BroadPeak Partners announced the availability of the new K3 API Connector.

September 28, 2022

Aqua Security announced a new end-to-end software supply chain security solution.

September 27, 2022

DevOps Institute will host SKILup Festival in Singapore on November 15, 2022.

September 27, 2022

Delinea announced the latest release of DevOps Secrets Vault, its high-speed vault for DevOps and DevSecOps teams.

September 27, 2022

The Apptainer community announced version 1.1.0 of the popular container system for secure, high-performance computing (HPC). Improvements in the new version provide a smaller attack surface for production deployments while offering features that improve and simplify the user experience.

September 26, 2022

Secure Code Warrior unveiled Coding Labs, a new mechanism that allows developers to more easily move from learning to applying secure coding knowledge, leading to fewer vulnerabilities in code.

September 26, 2022

ActiveState announced the availability of the ActiveState Artifact Repository.

September 26, 2022

Split Software announced the availability of its Feature Data Platform in the Microsoft Azure Marketplace.