Gartner: 45% of Product Launches Are Delayed by at Least One Month
September 12, 2019

Only 55% of all product launches take place on schedule, according to the 2019 product manager survey from Gartner.

Product managers who typically launch on time are more likely to meet their internal targets within a year of launch. For the 45% of product launches that are delayed, 20%, on average, fail to meet their internal targets.

“A product launch that meets all internal targets is seldom achieved. The survey showed that only 11% of organizations reported that all of their products met 100% of defined internal launch targets,” said Adrian Lee, Senior Research Director at Gartner. “Product managers who run late with product launches need to be keenly aware that this situation will directly increase the risk of increasing the failure rates.”

A product may not launch in the scheduled time frame due to several factors, including:

■ lack of formal launch processes

■ delays in product development (bugs, errors, feature creep)

■ failure to meet customer requirements

■ product quality or even supply problems

Successful product managers can sometimes mitigate these issues ensuring an on-time launch. Product managers can evaluate the effectiveness of their product management strategy and organization using the Gartner Product Score for Product Management, a strategic planning tool for product management leaders. This tool allows product managers to determine where improvements will add value and top establish a plan to advance the organization.

Product managers largely see themselves as responsible for managing the launch of and creating the strategy around products. 46% of product managers said they are responsible for managing the planning, development and introduction phases of a product, while 39% of survey respondents said creating a product strategy and planning and building product roadmaps were key responsibilities.

However, the survey found that 78% of product managers who viewed improving collaboration internally as one of their top three roles, experienced low product failure rates. Technology and service provider (TSP) organizations that don’t make collaboration a priority for their product managers may be jeopardizing product success.

“The product manager role is one of the most cross-functional in the organization. This is especially true at the product introduction phase when other functions such as marketing, sales, sales enablement and finance come into play,” said Stephanie Baghdassarian, Senior Research Director at Gartner. “However, the survey showed that fewer than 20% of organizations see their product managers as driving innovation or improving collaboration within the company.”

Product managers seeking to collaborate to drive business should ensure they communicate their product vision and roadmap across all the other stakeholders in the company. This should happen early on and repeatedly in the product life cycle to allow for possible revisions based on feedback gathered from stakeholders.

Share this

Industry News

November 21, 2019

PASS, the global community of data professionals, has become one of the first major users of a new solution from Redgate that automatically discovers and classifies sensitive data in SQL Server.

November 21, 2019

OutSystems has embedded AI and machine learning in its software to make building applications even easier and faster for everyone.

November 21, 2019

Fugue announced Fugue Developer, a free tier that puts engineers in command of cloud security through the entire software development lifecycle (SDLC).

November 20, 2019

JFrog announced the launch of JFrog Container Registry - powered by JFrog Artifactory - as an advanced Docker container registry.

November 20, 2019

CloudBees introduced a graphical user interface (GUI) for Jenkins X.

November 20, 2019

Portworx announced an update to Portworx Enterprise, its container-native storage platform, to enable companies to run, scale, backup, and recover mission-critical applications on Kubernetes: PX-Backup and PX-Autopilot for Capacity Management.

November 19, 2019

Parasoft announced complete support for the newly updated 2019 Common Weakness Enumeration (CWE) Top 25 and "On the Cusp" (an additional 15 weaknesses) for C, C++, Java, and .NET languages.

November 19, 2019

Red Hat announced the release of Red Hat CodeReady Workspaces 2, a cloud-native development workflow for developers.

November 19, 2019

Postman has introduced Postman Visualizer, a two-fold feature that offers benefits for both API consumers and API developers.

November 18, 2019

Hewlett Packard Enterprise (HPE) announced the HPE Container Platform, an enterprise-grade Kubernetes-based container platform designed for both cloud-native applications and monolithic applications with persistent storage.

November 18, 2019

Lacework announced its integration with Datadog, a monitoring and analytics platform.

November 18, 2019

Codefresh is introducing a live CI/CD debugging tool.

November 14, 2019

Raytheon Company is collaborating with Red Hat to develop a new, security-focused software development solution, known as DevSecOps, for enterprise environments.

November 14, 2019

Fugue has open sourced the Fugue Rego Toolkit (Fregot) to enhance the experience working with the Rego policy language.

November 14, 2019

Sysdig announced Sysdig Secure 3.0 to provide enterprises with threat prevention at runtime using Kubernetes-native Pod Security Policies (PSP).