Gartner: 45% of Product Launches Are Delayed by at Least One Month
September 12, 2019

Only 55% of all product launches take place on schedule, according to the 2019 product manager survey from Gartner.

Product managers who typically launch on time are more likely to meet their internal targets within a year of launch. For the 45% of product launches that are delayed, 20%, on average, fail to meet their internal targets.

“A product launch that meets all internal targets is seldom achieved. The survey showed that only 11% of organizations reported that all of their products met 100% of defined internal launch targets,” said Adrian Lee, Senior Research Director at Gartner. “Product managers who run late with product launches need to be keenly aware that this situation will directly increase the risk of increasing the failure rates.”

A product may not launch in the scheduled time frame due to several factors, including:

■ lack of formal launch processes

■ delays in product development (bugs, errors, feature creep)

■ failure to meet customer requirements

■ product quality or even supply problems

Successful product managers can sometimes mitigate these issues ensuring an on-time launch. Product managers can evaluate the effectiveness of their product management strategy and organization using the Gartner Product Score for Product Management, a strategic planning tool for product management leaders. This tool allows product managers to determine where improvements will add value and top establish a plan to advance the organization.

Product managers largely see themselves as responsible for managing the launch of and creating the strategy around products. 46% of product managers said they are responsible for managing the planning, development and introduction phases of a product, while 39% of survey respondents said creating a product strategy and planning and building product roadmaps were key responsibilities.

However, the survey found that 78% of product managers who viewed improving collaboration internally as one of their top three roles, experienced low product failure rates. Technology and service provider (TSP) organizations that don’t make collaboration a priority for their product managers may be jeopardizing product success.

“The product manager role is one of the most cross-functional in the organization. This is especially true at the product introduction phase when other functions such as marketing, sales, sales enablement and finance come into play,” said Stephanie Baghdassarian, Senior Research Director at Gartner. “However, the survey showed that fewer than 20% of organizations see their product managers as driving innovation or improving collaboration within the company.”

Product managers seeking to collaborate to drive business should ensure they communicate their product vision and roadmap across all the other stakeholders in the company. This should happen early on and repeatedly in the product life cycle to allow for possible revisions based on feedback gathered from stakeholders.

Share this

Industry News

December 06, 2021 announced support for Amazon Redshift Serverless powered on Amazon Web Services, Inc. (AWS), a fully managed petabyte-scale cloud data warehouse.

December 06, 2021

Neosec formed a strategic partnership with Kong Inc. to integrate its API security platform with Kong Gateway to provide a complete enterprise-class solution for managing and securing APIs and microservices.

December 02, 2021

Mirantis announced DevOpsCare, powered by Lens, a vendor-agnostic, fully-managed CI/CD (continuous integration/continuous deployment) product for any Kubernetes environment, offering developers higher levels of productivity more quickly.

December 02, 2021

The D2iQ Kubernetes Platform (DKP) is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services, Inc. (AWS).

December 01, 2021

Bugcrowd announced the availability of Bugcrowd's cybersecurity solutions on the AWS Marketplace, providing customers with easy access, simplified billing, quick deployment, and streamlined license management.

December 01, 2021

Kublr received Microsoft Azure Arc-enabled Kubernetes validation, including for Azure Arc-enabled Kubernetes for Data Services.

December 01, 2021

CloudSphere achieved Amazon Web Services (AWS) Migration and Modernization Competency for discovering, planning, and helping enterprise customers move business services to AWS to reduce cost, increase agility and improve security.

November 30, 2021

JFrog introduced a new container registry and package manager for running JFrog Artifactory with Kubernetes clusters on-premises, in the cloud, or both.

November 30, 2021

Docker announced the availability of Docker Official Images directly from Amazon Web Services (AWS).

November 30, 2021

Weaveworks announced the general availability of Weave GitOps Enterprise, a GitOps platform that automates continuous application delivery and Kubernetes operations at any scale.

November 30, 2021

Amazon Web Services announced AWS Mainframe Modernization, a new service that makes it faster and easier for customers to migrate mainframe and legacy workloads to the cloud, and enjoy the superior agility, elasticity, and cost savings of AWS.

November 29, 2021

Quali announced the newest release of Torque Enterprise, which includes enhanced integration with Terraform, new custom tagging capabilities, and improved cost visibility dashboards, unleashing an entirely new level of self-service access to application environments on demand.

November 29, 2021

Vertical Relevance (VR), a financial services-focused consulting firm, achieved Amazon Web Services (AWS) DevOps Competency status.

November 18, 2021

Loft Labs announced the launch of Loft version 2 with a focus on ease of use that overcomes the major complaint that Kubernetes is complex and hard to set up.

November 18, 2021

Perforce Software announced new functionality to speed remediation of discovered defects in automated scans.