Gamification 2.0: The Global Language of Data, Competition and Opportunity - Part 1
June 07, 2021

Michael P. Morris
Topcoder

Gamification is serious business. According to a recent report, the gamification market is projected to grow from $9.1 billion in 2020 to $30.7 billion by 2025.


Photo Source: chess.com

While the term artfully captures the fun of scoring points and competing against others (and ourselves), gamification is driving profound economic and cultural changes in how human beings perceive and pursue work. Every business endeavor involves behavioral psychology, so integrating the propensity adult brains have for dopamine and the positive feelings associated with playing games into business strategies makes good financial and operational sense.

Data, Life and the Petri Dish of Chess

The world revolves around data. Through gamification environments and systems, businesses gather minute, specific pieces of data that provide valuable insight.

For example, in chess — a game so pure and clean it's like a petri dish for data — a player's ranking is incredibly meaningful. Through rankings, the global chess community (regardless of geolocation, culture, gender, etc.) compares all chess players: it's as if the entire chess universe is one giant university with a singular class ranking list. If someone has a rank that is higher or lower than another player, that information is important, especially to players who want to know how they compare to peers.

Chess rankings, however, are not actually about who is going to win or lose when two players compete. Chess rankings provide a predictive model that contextualizes every competitor a player has played against (and every competitor that player has played against) and the competitors those players competed with, and so on. With all that detailed data, a simple predictive algorithm is created that characterizes how well a player will perform based on their history versus the person they're competing against and their history.

The application of the chess rankings model can be used in other disciplines, too, but while chess is petri-dish clean, life is broken-dish messy. In any business environment, we need to factor in additional human elements and team dynamics, which can be a bit more difficult to translate into ones and zeros.

Community, Passion and Self-Fulfillment

Like playing chess, solving a math problem is a clean process from a data perspective — and so is comparing different peoples' raw talent to solve math problems. Continuing this logic, a math problem is really just a computer science problem, like building an application. Gamifying the building of applications and extrapolating data from those engagements is changing the course of innovation in the tech industry.

In fact, gamification is where many professionals in the IT disciplines (design, development, data science, testing, etc.) started as children — competing against peers and themselves for achievement and fun. On a deeper level, gamification taps a powerful and productive instinct: from Fortnite and Candy Crush to March Madness and the Olympics, people are programmed to love games and competition, and no one knows this more than programmers who crave a challenge.

Competition has also been proven to build community. When individuals and teams compare successes and failures a unique bond is created. A shared sense of struggle, challenge and triumph galvanize people in significant ways. Leader boards, rankings, recognitions and rewards are entertaining and shareable, which helps foster a collective experience.

It's important to note that, on the surface, competitive aspects may appear to drive engagement. However, the true motivating force is the feeling of being appreciated as an individual as well as a key member of a community that shares your values and respects what you bring to the table. The rankings and results, as in the world of chess, create an inertia that moves a community forward and compels individuals to seek ways to improve their standing, professional journey and position within a group.

Go to: Start with Gamification 2.0: The Global Language of Data, Competition and Opportunity - Part 2

Michael P. Morris is CEO of Topcoder
Share this

Industry News

September 16, 2021

SnapLogic released the latest version of its new SnapLogic Flows solution.

September 16, 2021

Postman launched a new version of its API Management platform.

September 16, 2021

Progress announced its R3 2021 release of Progress Telerik and Progress Kendo UI.

September 15, 2021

Progress announced the availability of Progress Sitefinity DX 14.0.

September 15, 2021

Launchable, the intelligence platform layer for all software testing, announced their latest addition to the platform, Flaky Tests Insights (beta).

September 15, 2021

Rezilion announced $30 million in Series A funding led by Guggenheim Investments.

September 14, 2021

Oracle announced the availability of Java 17, the latest version of the Java programming language and development platform.

September 14, 2021

Leostream announced the Leostream RESTful API.

September 14, 2021

Evinced announced the launch of a complete portfolio of products to enable enterprise developers to weave accessibility into their iOS and Android mobile app development process.

September 13, 2021

JFrog announced the acquisition of Upswift, the creators of connected device management software for developers.

September 13, 2021

MajorKey Technologies is an official Atlassian Specialized Partner in Cloud.

September 13, 2021

Copado raised $140 million in Series C financing, bringing the total funds invested in the company to $257 million.

September 09, 2021

Solo.io is partnering with Amazon EKS Anywhere to provide Kubernetes-native API gateway and service mesh capabilities to their new Amazon EKS Anywhere service.

September 09, 2021

JFrog announced an agreement with SB C&S Corp. to deliver its scalable DevOps Platform to help customers in Japan release software in a fast and secure manner from development all the way to the edge.

September 09, 2021

Mirantis announced the availability of Mirantis OpenStack 21.4 that includes a number of important enhancements which enable enterprises to support a broader range of deployment options, extend private clouds over public networks and provide long-term support for OpenStack Victoria.