25 Advantages of DevOps - Part 5
April 22, 2016

DEVOPSdigest asked experts from across the industry for their opinions on the most significant advantages of DevOps. Part 5, the final installment, covers the bottom line. These last five advantages are the reasons for most of the previous advantages.

Start with 25 Advantages of DevOps - Part 1

Start with 25 Advantages of DevOps - Part 2

Start with 25 Advantages of DevOps - Part 3

Start with 25 Advantages of DevOps - Part 4

21. BUSINESS ASSURANCE

Companies must use information and digital assets in the value chain in order to redefine the customer experience, operational processes, and business model. To make that happen requires constant digital innovation from development to roll-out to production. During the development phase, bytecode instrumentation is useful for visibility into application performance. For roll-out and production phases, when there is a need to build business services to scale, traffic data provides a consistent source of service contextual information. Therefore, to gain a competitive advantage, a digital organization requires a process of assuring the quality and performance of service delivery, mitigating corporate risk and optimizing operational efficiencies. This process of achieving business assurance must include continuous monitoring and real-time analytics, actionable insight into business agility utilizing a coherent traffic-based data structure model, and ultra-high scalability to support any mix of services and millions of users.
Ron Lifton
Senior Enterprise Solutions Marketing Manager, NetScout

22. COMPETITIVE ADVANTAGE

With faster time to market and continuous incorporation of user feedback businesses can maintain a competitive advantage.
Payal Chakravarty
Sr. Product Manager - APM, IBM

Ultimately, faster software releases give businesses competitive advantage over their competitors in every market, since "every company is a software company."
Baruch Sadogursky
Developer Advocate, JFrog

23. SURVIVAL

The most significant bottom-line advantage is “survival”! Faced with fierce competition, enterprises are increasingly understanding the need for digital transformation, but need to overcome the challenges of driving agility and speed – while embracing reliability, control and scale. Critical to achieving this is automation: Release Automation products automate the delivery pipeline to enable the continuous delivery that modern agile enterprises require. Without embracing this, enterprises face extinction as newer entrants take market-share, or competitors tool-up and skill-up for success.
Chris Boorman
CMO, Automic Software

The most important reason to adopt DevOps is survival: once enough of your competitors are able to innovate as quickly as DevOps allows, you will fall further and further behind.
Andrew Phillips
VP of DevOps Strategy, XebiaLabs

24. REVENUE AND TOP-LINE GROWTH

My latest research found that companies in which DevOps interactions were rated as “excellent” or “above average” were more than 10X as likely to have had double-digit revenue growth in the prior year, compared to companies whose interactions were rated as “average” or “poor”. This reinforces similar findings in last year's research. So, in my opinion, seamless collaboration between Dev and Ops translates directly to the business bottom line.
Julie Craig
Research Director, Application Management, Enterprise Management Associates (EMA)

Read Julie Craig's blog: Best Practices for Innovating Through Cloud Technologies – Dev/Ops, Cloud Provisioning

For businesses using technology to optimize processes, application software can meet multiple needs. Applications can support customers, help manage business operations, or directly aid in product development. No matter the solution provided by an app though, all applications are generally used to help a business increase revenue. DevOps gets applications in place more quickly and more frequently so that businesses can be more responsive to internal and customer needs. Ultimately, the bottom-line benefit of DevOps is increased revenue through cost reductions, competitive products and company growth.
Derek Hutson
President and CEO, Datical

Repeatability and automation to scale are the foundational advantages of DevOps providing the ability to do more with less. The inevitable IT goal. With the explosion of data and associated infrastructure in the data center, DevOps is necessary for business agility, fast code-to-cash, and overall effecting the top-line growth for enterprises.
Ashok Rajagopalan
Head of Product Management, Datera

25. GREATER BUSINESS VALUATION

Companies that succeed at DevOps outperform their respective peer groups in most operating and valuation metrics. That's because DevOps enables them to improve user experience and reduce time-to-market for their products and services. These companies achieve business objectives faster and with more agility. As DevOps teams become more proficient at recovering from failures and implement changes more frequently their efficiency improves dramatically. This in turn positions them to widen the performance gap between themselves and their peer group. That's the DevOps payoff.
Gabe Lowy
Technology Analyst and Founder of TechTonics Advisors

Read Gabriel Lowy's blog: The DevOps Payoff

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