DEVOPSdigest

Azul announced the launch of the Azul Technology Alliance Partner (TAP) Program, a global initiative designed to strengthen collaboration with leading technology providers, accelerate innovation and expand the Java ecosystem.

The TAP program provides a formal framework for joint technical integrations, solution development, and go-to-market activities between Azul and its alliance partners. By joining the TAP program, partners gain access to Azul’s innovative products, Java expertise, joint marketing initiatives, sales team and channel to bring high-value, validated solutions to market faster for their shared customers. TAP is part of Azul’s overall PartnerConnect Program – in addition to technology alliance ISVs, Azul’s broader PartnerConnect ecosystem includes solution providers, authorized value-added resellers and authorized distributors.

By partnering with Azul, ISVs realize several benefits, including:

- Technical collaboration with Azul product managers and engineers to aid solution integration and optimization.

- Accelerated innovation and development via access to cutting-edge Java technologies, expertise and resources that can accelerate product development.

- Joint marketing initiatives, including co-branded content, events and campaigns.

- Access to new markets and customer segments that can significantly boost sales and brand awareness.

- Access to Azul’s ecosystem, connecting partners with the world’s leading Java innovators and community.

Azul’s Technology Alliance Partner Program delivers tangible customer value by integrating best-of-breed Java technologies to provide solutions in four key areas:

- Developer Tools & Productivity – Enabling developers to be more productive — writing better code faster, deploying more frequently and responding rapidly to production security issues.

- DevOps Efficiency – Improving the automation and optimization of key aspects of the development and IT operation lifecycle.

- Business Benefit/Productivity Software – Driving the company’s top-line revenue growth through improved Java application performance and metrics (e.g., KPIs).

- Cloud Cost Savings/Infrastructure Cost Reduction – Reducing Java’s infrastructure footprint and right-sizing compute resources without sacrificing performance.

Together, these benefits make Azul’s partner ecosystem a powerful force multiplier for enterprises seeking to maximize the value of their Java investments.

The inaugural TAP members include leading companies in supply chain security, development and modernization. Azul will continue expanding the program throughout 2025 with additional partners across key technology categories.

“Java remains the backbone of modern enterprise and cloud-native applications, and at Azul, our mission is to give enterprises more — more performance, more value and more choice,” said George Gould, senior vice president, Corporate Development and Strategic Alliances at Azul. “The Technology Alliance Partner Program is a powerful catalyst for innovation, enabling Azul and our ecosystem partners to co-create solutions that streamline development and operations, as well as make Java run more securely and more cost-effectively across today’s distributed environments. By aligning with technology leaders who share our vision, we can help our joint customers boost application performance, reduce costs and enhance security across their Java landscape.”