Applause Launches Applause Labs
October 23, 2019

Applause unveiled Applause Labs, an innovation engine focused on the rapid development and iteration of ideas that will bring next-generation testing concepts to life.

Applause Labs is a team dedicated to quality and testing, encompassing current R&D initiatives as well as an expanded focus on developing new testing concepts.

Led by industry veteran Jonathan Zaleski, Applause Labs is focused on accelerating innovation and developing new ideas quickly and efficiently, allowing Applause to bring new offerings to market faster than ever.

“Applause is built on a foundation of innovation. We invented the crowdtesting industry over a decade ago and are the leader in the category because we put our clients at the center of everything we do,” said Doron Reuveni, founder and CEO of Applause. “The digital vanguard – next-generation companies like Google, Airbnb and eBay – all turn to us for their testing because we deliver value in ways no other company can. Applause Labs continues this history of innovation, allowing us to move faster and deliver impactful solutions to our clients at an even higher rate.”

For brands that are looking to consistently measure and improve the quality of their releases over time, Applause Labs has developed a quality benchmarking tool built for the enterprise. With over a decade of historical data on what quality looks like, Applause Labs uses client testing results to curate a customized quality score for the company. The resulting Applause Quality Score – a calculated value ranging from 0 to 100 – enables clients to understand the level of quality they are achieving build-over-build, helping them decide when a build is ready for release.

“For over a decade, Applause has worked with the world’s top brands to address digital quality issues. With years of expertise and historical data on what makes a quality app or product, we are uniquely positioned to create a standard for what good looks like,” said Jonathan Zaleski, Head of Applause Labs. “The Applause Quality Score is just the beginning for Applause Labs. We are laser-focused on the exploration and delivery of cutting-edge concepts in testing, including some entirely new product offerings.”

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